Among the longest running partnerships in Middle East motor sport has entered its 15th year with the technique of the Abu Dhabi Desert Challenge Powered by Nissan, which turns the emphasis of the cross country rallying world on the UAE resources again later this month.

Title sponsors Nissan Middle East have joined forces again with the Auto and Touring Club of the UAE (ATCUAE), the rally organisers, to present one of the most amazing events on the World Cup stage.

Kalyana Sivagnanam, President Nissan Middle East and Regional Vice-President Africa, Middle East & India Region, today signed the new sponsorship arrangement with Mohammed Ben Sulayem, President of the ATCUAE and Emirates Motor Sport Federation, and FIA Vice President for sporting activity.

Happening from 24-29 March under the patronage of H.H. Sheikh Hamdan bin Zayed Al Nahyan, the Ruler's Rep in Al Dafrah Region, the Desert Difficulty is the third round of the FIA World Cup for Cross Nation Rallies for cars and buggies.

" Nissan, and the Nissan Patrol as the main car for the event, have become synonymous with the Desert Challenge throughout the years, and we are extremely satisfied to prolong the really close working partnership we take pleasure in with the ATCUAE," claimed Sivagnanam.

" We take pride in the duty we have played alongside the national automobile racing authority in establishing the event's condition and online reputation on the international stage, at the same time showcasing the allure of Abu Dhabi and the deserts of the Al Dafrah Region."

Sulayem, who established the Desert Challenge in 1991, commented: "Long-running partnerships like the one we have with Nissan Middle East are so uncommon in rallying, and their consistent support has been vital to keep the occasion on top in the World Cup series."

" We're fortunate to have the assistance of a leading manufacturer which shares our enthusiasm for the sporting activity, and like us is committed to making sure it's future is secure."

Nissan's sponsorship of the Desert Challenge assures comprehensive support for the event, consisting of the supply of a fleet of Nissan Patrols utilized by the ATCUAE's route preparation group to draw up the affordable unique stages that punctured the huge dunes of the Al Dafrah Region.

The fleet will likewise be used throughout the occasion to deliver rally authorities, marshals, dignitaries and media representatives through the demanding desert terrain.

Commonly, the Nissan Special Stage gives one of the most tough desert examination of the rally, and this will be the case once again on 26 March when the 287.92 kilometres section sends out the automobiles, buggies, bikes and quads on a tantalising trip over the dunes and desert plains.

Continued backing of the Desert Challenge underscores the powerful assistance given by Nissan Middle East to regional motor sport, and to the ATCUAE particularly.

The rally, which is likewise part of the FIM Cross Country Rallies World Champion for bikes and quads, brings top-class desert action rapidly back to the UAE adhering to last weekend break's Dubai International Baja powered by Nissan and AW Rostamani.

Caption: Kalyana Sivagnanam, President Nissan Middle East and Regional Vice-President Africa, Middle East & India Region, authorized the brand-new sponsorship arrangement with ATCUAE President Mohammed Ben Sulayem.