A major openings ceremony for the brand-new INFINITI showroom in Abu Dabi, Al Masaood Automobiles, the UAE iconic automobile market and the exclusive distribution company of INFINITI, Nissano and Renault in Abu Dhabi, Al Ain and the west region, reflecting the recent luxury trends, new techniques and mobility solutions was celebrated. This year, the premium challenger brand celebrates its 30th Anniversary and has uncovered its new position as a centralized hub for sales and post sales, with a completely integrated and certified pre-owned expansion. The event was held in the presence of His Excellency (H.E.) Akihiko Nakajima, Ambassador of Japan to the UAE, along with high-level senior authorities.

Deliberately placed in the core of the capital, the new INFINITI showroom location is placed in accordance with Al Masaood Automobiles ' client preferences and its dedication to deliver upgraded and smooth client experiences.

At the opening ceremony, CEO Irfan Tansel, Al Masaood Automobiles, stated: "We'll give our clients a prominent access to INFINITI with the support of our team and professionals, who are famous for their fantastic designs, cutting edge technologies and efficiency. The all-inclusive facility, upgraded from a traditional showroom model, will give clients a holistic experience and thus support them throughout their car shopping and ownership journey. The ultra-modern showroom plans to present new advancements that give innovative ideas and immersive experiences later this year in order to stimulate clients further.

He included: "While continuously training and upgrading our equipment, we generally guarantee the best client experience. As a reference to these campaigns, INFINITI was the beneficiary of the J.D. Power Award in the year 2018 and confirms the customer-centered ethos of the brand.

"Al Masaood Automobiles is an esteemed partner of INFINITI in the UAE and we are glad to keep on developing our enduring association that we have established with the opening of the new INFINITI Showroom in Abu Dhabi," comments Markus Leithe, Managing Director of INFINITI's Middle East. The new hub illustrates the brand's strategic direction in the area, as we strive to deliver improved comfort in a centralized place and a client experience of the next generation focusing on innovative techniques and mobility solutions. This combined with our extraordinary client care and unequaled driving experiences show why we are a main dynamic challenger brand in the premium sector he added.

The new hub will provide customers who opt for pre-owned models with the same innovative shopping experience, including INFINITI Certification (ICP) vehicles. INFINITI conveys remarkable quality to pre-possessed vehicles through its committed ICP programme. The cars have experienced rigorous inspection processes that are conformant with the global standards of the company, thus affirming its commitment to surpassing the desires for all segments of clients.

A spearheading family business in Abu Dhabi with a wide range of companies, Al Masaood Automobiles, the automotive branch of Al Masaood Group was rcently selected as the choice dealer to drive a' My INFINITI ' program that complies with INFINITI's worldwide maintenance program to bring together the advanced digital technologies to achieve global automobile maintenance standards The company is composed by profoundly talented employees and spotlights on continuous investments in the enhancement and expansion of showrooms and service facilities and digital platforms.