Dubai Inn, a new generation hotel brand targeting the fast-growing segment of value-conscious leisure and business travellers, will roll out its first phase of hotels in prime locations in the city this year. The new brand of hotels, featuring an innovative authentic style, will offer complete functionality, comfort and effortless service, defining its niche as the best value hotels in Dubai.

A joint venture of Meraas Holding and Emaar Properties, Dubai Inn addresses the industry white space for elegant and service-oriented hotels. For the first time, an innovative hotel experience will be provided for visitors who seek value, while delivering operational efficiencies that meet a demanding 24/7 multitasking lifestyle.

Work on the first property under this agreement will commence shortly in the Zabeel area. The flagship project is scheduled for completion in 2015. Under the agreement, an additional four properties will be added to the portfolio to collectively supply over 1,750 new hotel rooms and serviced residences to the hospitality sector.

The launch of Dubai Inn complements the Dubai Tourism Vision 2020 announced by His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, to build a robust hospitality infrastructure and host over 20 million visitors by the turn of the decade.

An entirely new generation in hotel operation, Dubai Inns fundamental attributes are innovative style, essential service and comfort with complete functionality, all at a reasonable price offering tremendous value.

Mohamed Alabbar, Chairman of Emaar Properties, said: With more than 66.4 million passengers passing through the Dubai International Airports in 2013 and the number expected to cross over 100 million by 2020, Dubai must more than double its current hotel room capacity to meet the growing demand from business and leisure travellers. The city is also focused on strengthening its hospitality infrastructure to host over 25 million visitors for the World Expo 2020.

The new generation of travellers demand smart lifestyle choices that also offer all the functionalities they expect. Designed to meet their aspirations and needs, Dubai Inn will be a game changer for the hospitality, aviation and tourism industry of Dubai by offering unmatched value for the guests.

His Excellency Abdulla Al Habbai, Group Chairman of Meraas Holding, said: Dubai Inn is a smart hospitality brand that complements the vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum to further drive the growth of Dubai. With two-thirds of the worlds population within less than eight hours of flying time and the citys aviation infrastructure billed among the worlds best, addressing the hotel requirements of a fast-growing segment of travellers will significantly boost our tourism sector.

Dubai Inn offers a smart environment that delivers comfort and convenience at great value for guests. The locations have been selected to provide easy access for travellers to the citys prime business and leisure destinations.

With 5-star hotel rooms accounting for nearly 62 per cent of the total branded hotel inventory in the Dubai and nearly 50 per cent of the upcoming inventory also in the upscale category, Dubai Inn is setting a clear differential in the market. In addition to appealing to an increasing number of guests from Europe, Africa, China, Southeast Asia and the Indian Subcontinent, the hotels will be a preferred choice for delegates who attend the year-round conferences and exhibitions happening in the city.

All Dubai Inn hotels will feature the largest rooms in its category at over 26 sq m, and are well-connected with free WiFi connectivity and large 42 televisions. The hotels also stand apart for being the only brand with a 24-hour store that stocks everyday essentials.

Several self-service facilities are offered to provide an effortless guest experience including self check-in, gym and mini-cars or electric cars provided through an external agency. The hotels will feature a digital online tour guide providing information about the city and the hotels diverse offerings.

Dubai Inn hotels will offer a friendly and informal dining experience at its urban restaurant with a selection of family dishes and simple, authentic cuisine that appeals to the palate of the cosmopolitan guests. Standard 24-hour concierge service and business centre facilities, and flexible events spaces add to the convenience of guests.

Emaar brings its strong competencies in hotel operation to Dubai Inn. The hospitality & leisure business of Emaar owns and operates the 5-star premium Address Hotels + Resorts, Armani Hotels & Resorts, and the Vida Hotels and Resorts.