The Green Morocco Plan, the Agricultural Development Agency (ADA) organized the Moroccan involvement in the 8th edition of the International Food Trade Fair SIAL Middle East, held from December 12th to 14th in the United Arab Emirates. The very first day of Morocco's existence in SIAL Middle East this year notes the 5th successive Moroccan participation in SIAL ME.

The engagement in SIAL Middle East this year intends to maximize the success of its presence within the previous editions, together with confirming the value of the Middle East market for the Moroccan food field.

In October 2012, His Majesty King Mohammed VI paid an informal functioning visit to the United Arab Emirates and other member states of the Gulf Participation Council (GCC), contributing to funding programs through grants, advancement tasks in Morocco as part of the calculated partnership established in 2011 in between the Kingdom of Morocco and the GCC. This important contribution amounts to one billion US bucks per year, an overall of $5 billion. The UAE will certainly contribute to this amount as much as $1.25 billion.

During this crucial agribusiness event, a gorgeous display of 130 high value-added products such as PDO and PGI identified products, will exist by no much less than 25 exhibitors of local products composed of 16 farming cooperatives, 3 Groups of Economic Interest (EIG) and 6 exclusive companies that will certainly exist onsite to represent the Moroccan offer, a great chance to highlight the toughness of Moroccan products and the qualitative leap experienced by the market thanks to the technique of the Green Morocco Plan.

Built on an area of 300 sqm, the pavilion involved visitors in a lively classy world, rich in shades and scents. Many thanks to the animation created around the local products, the Moroccan pavilion was able to reflect faithfully the richness of the Moroccan culture and land. A selection of Moroccan products and brand names were shown during the first day at the Moroccan pavilion such as couscous, olives, cactus derivatives, fragrant and herbs, spices, dates, olive oil, saffron and honey.

Prior to this business-oriented occasion, the exhibitors gained from the required advertising aid provided by the ADA to allow them to much better placement their products and prepare them for an extensive program of 250 B2B conferences arranged in parallel of this reasonable