• Ministry of Economy Holds ‘Visit UAE’ Roadshow in Three Scandinavian Cities to Promote Country’s Tourism
Ministry of Economy Holds ‘Visit UAE’ Roadshow in Three Scandinavian Cities to Promote Country’s Tourism

The Ministry of Economy (MoE) recently organized a roadshow to display the UAE's sustainable tourism practices in three Scandinavian cities as part of its National Tourism Program. The roadshow, held in cooperation with different tourism bodies, local government entities, economic sector representatives from Emirates airline company and other partners from resorts as well as traveling and tourist workplaces, is targeted at advertising the UAE as a diverse tourism destination.

The roadshow started on September 17 from Sweden's funding, Stockholm, and afterwards relocated to the Oslo funding of Norway and is concluded the journey on September 21 in Copenhagen, the capital of Denmark.

H.E Abdullah Khalfan Al-Rumaithi, Ambassador Extraordinary Plenipotentiary of the United Arab Emirates to the Kingdom of Norway, went to the tasks being held in Oslo as component of the roadshow.

H.E. Mohammad K. Al Mheiri, UAE Minister's Advisor for Tourism Affairs said that the roadshow becomes part of the UAE's strategy to advertise the country as a sustainable tourist destination, in accordance with the financial diversification schedule of the government and the country's efforts to change to a post-oil economy.

He included that the Scandinavian traveling as well as tourist market was a key location for the UAE government in its national tourist program, because the country is experiencing a boosting number of site visitors from Scandinavia, the strong bilateral ties between UAE and also Scandinavia and the schedule of straight trips linking two regions.

Al-Muhairi described that these aspects added to the increase in the number of Scandinavian tourists that went to the country last year by 283,000 visitors, up from 257,000 in 2016 or a rise by 10 percent and making Scandinavian tourists in the UAE bookkeeping for 1.4 percent of the total foreign visitors in 2017.

H.E. Al Mheiri said that the roadshow offered a tactical platform to check out the latest global trends as well as best methods in the tourist market and strengthen partnership with the worried authorities in Scandinavia and motivate even more travelers to go to UAE and also enjoy its rich culture, heritage as well as hospitality.

During his speech at the opening of the roadshow, Abdullah Al-Hammadi, Supervisor of the National Tourism Program, gotten in touch with visitors in Sweden, Norway and also Denmark to check out the various tourist locations in the UAE as well as its world-class centers and also services they will experience upon arrival. He even more shared the country's exceptional tourist product or services, in addition to the several leading international resorts and also resorts, which provide for an enriching as well as diverse experience.

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