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McDonald’s Wins Gold at the Middle East & North Africa Shopping Centre and Retailer 2014 Awards

McDonald’s Wins Gold at the Middle East & North Africa Shopping Centre and Retailer 2014 Awards

McDonald’s design concepts in the UAE and Egypt win Gold awards in the Retail Store Design category, at this year’s International Council of Shopping Centers (ICSC) global awards programme

The Golden Arches brought home the top prize twice at the Middle East and North Africa Shopping Centre and Retailer 2014 Awards, for McDonald’s restaurant designs in the UAE and Egypt. The ceremony took place in Dubai in October 2014..

McDonald’s Dubai International Airport restaurant, located at Terminal 3, along with McDonald’s restaurant in the 6th of October development just outside Cairo, represent the cutting edge of McDonald’s restaurants design evolution. Modernisation and adapting designs to their environments are the core elements currently driving the brand’s design.

Walid Fakih – General Manager at McDonald’s Emirates commented: “We are very pleased that McDonald’s has been recognised for its innovative restaurant design. As part of McDonald’s commitment to meeting our customers’ evolving needs, we are constantly challenging ourselves to develop better and more convenient experiences. This is the key driver behind not only our restaurant design, but everything we do.”

McDonald’s Dubai Airport concept reflects the design of a first-class lounge. The store, which also includes one of the first McCafe® outlets in Dubai, is designed to meet customers the on-the-go needs. The store is illuminated by specially designed lighting system, which includes stunning aerial images of Earth, along with a unique cloud design and LED lighting that reduces energy consumption and supports sustainable environment.

In Egypt, McDonald’s Sodic west development store in 6th of October is specially designed for families. The restaurant’s features include a unique play area for children, along with a top floor seating area featuring a sweeping panorama of the city. The store also includes a dedicated area for birthday parties, along with a beautifully landscaped outdoor terrace.

The Retail Store Design category entrants include retailers, architects and design companies, competing on the basis of new and renovated stores completed and opened within August 1, 2012, and July 31, 2014. Projects competing in this category included both services and other non-retail uses, with the winners being recognised on how store design contributes to the overall success of the retail industry.

Judges weighted the overall design concept, retail graphics and signage, the use of materials (combination of colours, materials used and lighting), and degree of difficulty and innovation, in choosing the winners.