The Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF) launched the seventh release of the 'Bil Arabi' activity, which looks to propel the global status of the Arabic language and empower its utilization in everyday communication channels.
The Foundation made the declaration in a public interview held today (Tuesday, December 10, 2019) at its headquarters in Rashid Tower at the Dubai World Trade Center, and went to by MBRF's CEO His Excellency Jamal bin Huwaireb, alongside H.E. Major General Abdullah Al Hashmi, Assistant Undersecretary for Support Services at the UAE Ministry of Defense, and Omar Mohamed Al Shamsi, Director of Corporate Reputation at Etisalat.
In his discourse during the conference, H.E. bin Huwaireb stated: "Launched in 2014 under the support of His Highness Sheik Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of MBRF, 'Bil Arabi' endeavors to energize the utilization, support, and appreciation about the Arabic language, which has delighted in an unrivaled life span and continuity. That is the thing that separates our language; it has withstood the test of time, persisted as periods and societies covered, and held its one of a kind style and stylish that has created abstract and logical perfect works of art."
"The activity started as a straightforward thought set forth by an eager and promising youth," H.E. included. "Over six years after the fact, 'Bil Arabi' has caught the hearts of millions from all portions of the community here and abroad. Joined by their adoration for the Arabic language and their duty to saving it, they participated, after quite a long time after year, in the activity's exercises and occasions the world over."
H.E. bin Huwaireb declared that in its seventh year, 'Bil Arabi' has set a broad plan of occasions that reflecct MBRF's destinations to advance the utilization of the Arabic language in regular daily existence, making it the essential language of communication over all channels.
The current year's occasions incorporate different exercises and challenges, set to occur crosswise over nine nations, including the UAE, through the span of a whole week from December 14 and until December 18, 2019 – which has been named Arabic Language Day by the United Nations.
The motivation incorporates setting up seven booths – furnished with smart screens – in shopping centers on December 13-20 to sort out exercises and rivalries and cooperate with crowds in Arabic, where prizes will be dispensed to the individuals who collaborate the most with the hashtag #Bil_Arabi. The focused on shopping centers are: Yas Mall in Abu Dhabi; Al Ain Mall in Al Ain; Mall of the Emirates, Dubai Festival City Mall, and City Center Mirdif in Dubai; Sahara Center in Sharjah; City Center Ajman; City Center Fujairah; and Al Hamra Mall in Ras Al Khaimah.
Embassies of the UAE over a few nations will be partaking in 'Bil Arabi' exercises abroad, as a team with the Ministry of Foreign Affairs and International Cooperation. This remembers exercises for Morocco, Latvia, Kuwait, China, South Korea, Jordan, Singapore, and Bahrain.
Additionally on the motivation is an action titled 'Fusahaa' Al Arab', which is a day by day radio program set to start broadcasting from December 15, 2019, on the 'Sawt Al Arab' system of Radio Egypt. Every scene of the program acquaints a famous Arabic etymologist with analyze and improve a word that was utilized in content or in writing. Moreover, 'Twitter Panel Discussions' will be held, investigating a wide exhibit of important subjects.
Moreover, exercises incorporate the 'Al Rayeh' program on Al Oula Radio – a social program that objectives the entire family with a scope of social, educational, and health related points, with the target of advancing bona fide Emirati customs and qualities. The program will reveal insight into significant components of the Arabic language.
On another note, the activity's plan of occasions incorporates a few challenges, including the 'Bil Arabi Competition', where followers of the activity via social media media stages will be posed inquiries that try to advance their insight into the Arabic language, and consistently, one user will win a prize. In addition, the 'Bil Arabi Ambassadors' drive targets Emirati exchange students from abroad to upgrade their Arabic skills and advance the utilization of the language among them.
In a first for the activity, the current year's release of the activity will see the launch of the 'Bil Arabi Best Idea Contest', which approaches crowds to think of creative plans to improve and advance the activity. The winning proposition will be declared on the 'Bil Arabi' social media accounts and later actualized.