Lufthansa proved that it is the best among the best after clinching the Best European Airline serving the Middle East title during the gala ceremony of the Business Traveller Middle East Awards 2014 on the eve of the Arabian Travel Market 2014 in Dubai. The magazine holds its prestigious awards based on independent polls from readers in the Middle East.

To receive this award is a tremendous honour for us as it expresses the trust of our customers to our company, product and services. We are proud having a long history of operations in the Middle East since our first flight landed here in 1960, said Karsten Zang, General Manager UAE and Director Gulf and Pakistan.

We have set ourselves a number of objectives for 2014 it will be Lufthansas biggest service initiative in recent years. As well as installing the latest cabins in all classes of our aircraft, which is already proceeding apace, we will also be demonstrating to an even greater degree our qualities as a dedicated host with a keen understanding of service and hospitality, added Zang.

We thank Business Traveller Middle East for spearheading this objective initiative which is helpful for like-minded travellers and those who are planning to go on an adventure. Our passengers in the Middle East know that Lufthansa offers more connections to Europe, North America and beyond than any other carrier, concluded Zang.

No stranger to awards, Lufthansas products enjoy a strong recognition worldwide. Not only has there been excellent feedback from top customers in the few months since it was introduced, it has also received major awards. Lufthansas First Class and its range of services were awarded 5 stars in the Skytrax star ranking, while the American Academy of Hospitality Sciences (AAHS) presented its International 5 Star Diamond Award to Europes leading airline. These awards promise passengers an outstanding travel experience, since five stars are synonymous with top quality, first-class comfort and personal service. And this will soon be the case not just in First Class, but throughout the Lufthansa range.