Liv. The customer won Private Island in personal advertising
• Young Brendan Lopez is the proud owner of the island in Canada
• AED also won 100,000 cash prizes
• Liv. 300K crosses customer ID during campaign
After a six-month long campaign, thousands of UAE residents live on a private island called Liv., emirates NBD's digital-only lifestyle bank has announced the lucky winner of its one of a kind competition.
27-year-old Brendan Lopes won the much-coveted prize at the finals of the competition in Dubai last week. Brenden heimer won from a total of twenty finalists who won the isolated Holypoint Island in the port of Isaacs, Nova Scotia, Canada. More details on the island can be found here.
Commenting on his success, Brendan Lopez said, “When I was announced as a winner I couldn't believe my luck; It seemed too good to be true. I feel very lucky to have won this prize, and I am so grateful to Liv. for giving me this opportunity to own a private island of my own."
In addition, Liv. He handed over the AED 100,000 cash prize to Brendan, which could be used to build a cabin, buy a boat or go to the island.
"On behalf of the Liv team, I would like to congratulate Brendan Lopes for winning this prize, which most of us can only dream of, and his own island retreat," said Suo Sarkar, senior executive vice president and board chairman of the retail bank. And Wealth Management, Emirates NBD.
"Liv. continues to be the fastest growing bank in the country, and we plan to deliver such exciting ads that connect strongly with our customers, while encouraging them to create healthy financial practices and save more."
The campaign began in April of this year as customers qualified to select finalists when performing daily transactions and other transactions using the app or debit card, as well as earning Livion points by maintaining high deposit balances.
Following popular demand, the campaign was extended for a month until the end of September, and allowed new and potential customers to qualify and succeed. The final selected twenty Liv. Customers have a fantastic face-off to choose Brendan Lopes as the winner.
Jayash Patel, Chairman of Liv, said: “The Island Campaign was created based on feedback from customers to show them the opportunity to enjoy a unique reward, such as a private island, which is a limited offer for a select few. This promotion is very successful as two out of three customers qualify for the draw because they are constantly engaged and benefitting from the li. It is easy to use many features to carry out daily banking, gain insight into their cost and finances and their implementation. Life.”