Following the success of Dr. Asad R. Shamma in the field of aesthetics, and his recent acquisition of "Dr Al Rustom Medical & Day Surgery Centre", a major corporate branding exercise was carried out and is now complete. The name has changed to SHAMMA Medical Center, and a new visual identity has been implemented across all communication material as well as inside the state-of-the-art premises to deliver a synergistic effect that reflects the Centers' services. The official launch of the newly branded center, which is already operational, will take place in October, 2015.

Dr. Asad R. Shamma, Medical Director of the center and a pioneer in vascular surgery, shares: "It has always been my ambition to provide the best medical care. When you put your patients at the heart of your practice, it influences the way you do things. This means listening carefully and adhering to their needs, delivering the best treatment possible using the latest technologies, introducing pain-free techniques, providing different financial alternatives when treatment is not covered by insurance, appointing the top specialists in the field to bring the finest services, and the list goes on ... This is why the new SHAMMA brand was crafted to reflect the level of care we provide. Because we make it a point to care about the patients in everything we do".

"SHAMMA Medical Center aims to become the center of choice for those seeking quality treatment in aesthetics," adds Randa Modad, Brand Consultant. "It goes hand in hand with H.H. Sheikh Mohammed Bin Rashid Al Maktoum's vision of making Dubai a center of medical excellence. The center has earned the JCI gold seal of approval for meeting the highest international quality standards, which is a testament to the quality of services and treatments they provide, ranging from varicose veins, spider veins, hair problems, acne and skin problems, nail disorders, diabetic foot and aesthetic plastic surgery. The newly established brand will help us to communicate those services and reassure customers that they are visiting one of the best centers in the region."

It is worth noting that Shamma Medical center boasts a state-of-the-art cosmetic dermatology department, with services in fillers,botox, anti-aging treatments, skin care and rejuvenation, laser hair removal, cellulite treatments and body slimming.