Al Fahim Group, one of UAE’s most successful family businesses, currently held a signing ceremony with Groupe PSA to collaborate and deliver on the joint vision of business expansion and growth by attaining the exclusive distribution of Opel vehicles in Dubai and the Northern Emirates. The deal reiterated the company’s dedication to improve innovation and technology and boost the economy via job creation here in the UAE.
The Distributor Agreement was signed in the presence of Ahmed Abdul Jalil Al Fahim, Chairman of Al Fahim Group and Rakesh Nair, Groupe PSA Managing Director GCC region. Al Fahim Group declared the opening of their first Dubai showroom in April, exhibiting the Opel Astra, the Crossland X and the GrandlandX, the Zafira Life and very soon the Corsa, along with a service and repair center at AlQuoz. Opel’s brand values “German, exciting and approachable” will form the core of customer service for Al Fahim to focus on regional expansion and growth and target a gradually increasing market share. The company also targets to open two more showrooms and two new service showrooms in the upcoming five years.
“With our constant commitment to deliver sustainable growth via superior quality, we are proud to collaborate with Groupe PSA, looking for to surpass customer expectations by providing a modern showroom presenting Germany’s popular Opel brand. Bringing the car brand to the region is part of our business plan and plays a vital role for the development of the country’s progressive economy and to harness its assets to deliver on a clearly defined mission. Opel is positioned to provide our customers comfort, German engineering and fun-to-drive and efficient models of the highest quality that are cost-effective. Through such initiatives, we target to constantly present the best and most convenient offerings to our customers further giving a boost to the automotive sector. We trust in strength of our cooperation and we are looking forward to see more of these German vehicles on the streets of UAE,” commented Ahmed Abdul Jalil Al Fahim.
Commenting on the news, Rakesh Nair stated that, “Our focus has always been on customer satisfaction. Indeed, Groupe PSA’s ‘Push to Pass’ strategy over current years has been a customer-driven revolution. This partnership with Al Fahim Group will help take Opel to great success in the region, while providing world class customer service.”He added, “This partnership is the first step towards strengthening the Opel brand in the region, to become the powerhouse it can be. The German brand is beloved by a core audience here in the region. Along with our partners, we are dedicated to expanding this circle of fans.”
“The GCC markets are very interesting markets for Opel. Obviously, being a German brand is a major benefit when entering these markets because German engineering is also synonymous with quality in this region. Our top preference in Dubai as anywhere else in the world is profitable growth with a high level of customer satisfaction,” stated William Mott, Director International Operations Opel Automobile GmbH.
An extensive export offensive is a key pillar of Opel’s company plan PACE! that ensures sustainable profitability for the company. The plan consists of the clear goal of achieving 10 percent of sales in markets outside of the traditional core European markets by the mid-2020s. To this end, Opel is giving a boost to its presence in global markets with new and renowned partners. In addition, the carmaker will enter 20 new export markets by 2022. Recent examples include the comeback in Russia or the upcoming market entries in Colombia, Ecuador and Japan.