Technology

Landor, the world's leading brand consultancy, made a significant impact at this year's Transform MEA Awards, securing 31 wins across 24 categories for 7 clients, along with two individual recognitions for top talent.

The Transform MEA Awards celebrate excellence in brand development across the Middle East and Africa, acknowledging the pivotal role of branding in the region's dynamic business landscape.

"We are truly honored to have our commitment to transforming brands recognized at the 11th Annual Transform MEA Awards. In a highly competitive business environment, this recognition serves as a significant milestone in our industry journey. We extend our sincere gratitude to our clients and collaborators for their unwavering trust and willingness to venture into uncharted territories with us," said Mariagrazia De Angelis, General Manager Middle East and Africa at Landor.

The breadth of wins underscores Landor’s extensive consulting, design, and experience capabilities across diverse sectors, including tourism, travel, healthcare, finance, telecommunications, technology, and energy.

The recently rebranded Saudia Group received six awards, including 2 Gold, 1 Silver, and 3 Bronze, with a gold trophy for Best Visual Identity from the Transport and Logistics Sector.

Khaled Tash, Group Chief Marketing Officer of Saudia, expressed pride in the recognition: "It was very important for us to partner with Landor, who helped us globalize our brand. I want to thank Landor for their audacity and courage in building the Saudia brand and supporting our team in delivering this across so many impactful experience touchpoints."

Landor’s work for NEOM and its sub-brands earned 12 awards, including 5 Gold, 4 Silver, and 3 Bronze trophies for Trojena, NEOM Green Hydrogen Company, NEOM Beach Games, Enowa.NEOM, and others. The NEOM team praised the recognition, attributing it to the hard work, creativity, and dedication of their collaboration with Landor.

Dubai Health celebrated three awards, winning gold for Best Internal Communications and silver for Best Brand Consolidation and Best Visual Identity from the Healthcare and Pharma Sector. Dr. Hanan Alsuwaidi, Chief Business Officer, Dubai Health, lauded the partnership with Landor for bringing the Dubai Health brand to life and advancing their vision to improve health for humanity.

Hassana Investment Company won two Silver trophies in the Best Employer Brand and Best Visual Identity from the Financial Services Brand Sector categories and received a commendation for Best Brand Implementation.

The "iz" app by Alinma Bank scooped five awards, including gold for Best Visual Identity from the Financial Services Sector and silver for Best Use of a Visual Property, Best Creative Strategy for a Consumer Brand, Best Strategic or Creative Development of a New Brand, and bronze for Best Naming Strategy.

Gaming Infrastructure brand Nine66 from KSA won silver for Best Visual Identity from the Technology, Media and Telecommunications Sector, and Safaricom Ethiopia received gold for Best Brand Localization Strategy.

Transform MEA also recognized Landor’s brand experts, awarding Ashish Banerjee, Executive Strategy Director, as Best Strategist of the Year, and Rasha Kawar, Senior Brand Strategist, with the Best Young Contender Prize.

Teemu Suviala, Group Chief Creative Officer at Landor, commented, "I'm really chuffed for our team and our seven winning clients in the MEA region. As these 33 wins show, we're dedicated to pushing the boundaries of creativity and building multi-sensorial brands that set the benchmark, no matter the sector. It's been a real treat to be part of the celebrations here in Dubai."

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