Rackspace is investing heavily throughout Europe, Middle East and Africa (EMEA) in 2020 as part of its overall strategy to be the best technology services company in the world. As part of this ambition, it currently declares its extending into the Middle East to improve the support of local customers.

The enlargement is recommended by a multi-million dollar investment and includes the launch of a hub located in Dubai, UAE, which will hire a strong salesforce, expert services consultants and marketing support. The focus on recruitment will help the cloud competencies gap locally, further improving the client experience delivered in the region.

The move responds to both Rackspaces mounted success in the Middle East as it presently has over 500 clients in the region, as well as the market growth and maturity of cloud technology.

The approach will be led by George Pawlyszyn who has been appointed as General Manager, Middle East and Africa (MEA) at Rackspace. He will be focussed on offering trusted and unbiased knowledge to migrate clients to the cloud securely and improve present customers environment while working intently with partners, such as Amazon Web Services, Google Cloud Platform and Microsoft Azure.

George has over 30 years experience in management and business development and joins from IBM where he was Business Development Executive MEA Leader, responsible for driving large scale and long-term strategic services.

Martin Blackburn, Managing Director, EMEA, Rackspace, said, The strategic move to get close to clients in the Middle East is part of our ongoing mission to be the best technology services company in the world. The cloud market is developing substantially in the region and clients are more and more requiring unbiased specialists to support them on their cloud journey.

Rackspaces investment will motivate and support the dynamic, developing market, making sure we speed up value for business.

George Pawlyszyn, General Manager, MEA, Rackspace, added, Rackspace is a leader* in expert service and cloud technology. Coupled with our investment in the Middle East, we are demonstrating our dedication to local customers. Our potential to tap into our world knowledge ensures we can constantly deliver excellent service.

Rackspace employs 6,250 workers globally with knowledge in applications, data, security, hybrid and multiple clouds. In addition to Dubai, it additionally has workplaces in Australia, Germany, India, Malaysia, Mexico, the Netherlands, New Zealand, Singapore, Switzerland, US and UK.