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An initiative of new global campaign real friends Snapchat celebrates the value of friendship

To harmonize the International Day of Friendship, which was endorsed by the United Nations and a brief summary on July 30, Snapchat launched the first global campaign through the media paid and extraordinarily intended to celebrate the friendship and real friendships over the platform.

He took the internal creative operations team at Snap Inc Company The development of the campaign, which essentially expects to reveal light on the people who adore us on the nature and extent of their importance in our lives. It included "real friends" campaign 70 users from 12 different countries, and touched on the various forms of true friendship and how deep it can attainable.

Collaborated Snapchat Closely with creativity and production partner "Just Spchal", Media Communication and Arts Company based in the town of Brooklyn in New York City - based, to create and deliver creative video campaign "real friends."

In this context, Kenny Mitchell , director of marketing at Snap Inc said : "The Snapchat Ideal platform for real friends, so we call today a campaign to celebrate with friends who share laughter, love and speak with each other through our platform. Whats more put 'real friends' campaign underlying stories behind the real friendships around the world, through its emphasis on the segment of 70 users from 12 different countries. "

The campaign comes in the wake of an examination global commissioned by Snapchat It was launched this summer, concentrated on the role of culture, age and modern techniques in the formulation of impressions and preferences prudent friendship. The results of the study accentuate the significance of friendship and happiness combined. Participants from India, the Middle East and Southeast Asia reported that they have three times the number of friends favorite for those in Australia, Europe and the United States of America. The study also found that users Snapchat They have the largest number of friends and favorite "close" compared with users of public social networking platforms.

After the launch of the study shortly, it declared Snapchat An increase in the number of users of the platform of daily about 13 million users in the second quarter of 2019, with the average number of users of the platform to 203 million everyday users. Achieved through the daily rate Posts Snapchat Growth surpassed the participation of 3.5 billion in the same period, the average time spent by each user about 30 minutes a day.

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