IDdesign, a leading international house lifestyle brand offering modern furnishings and accessories hosted an exclusive floral workshop from SIA for select invitees at its Mall of the Emirates store. SIA is an internationally recognized brand of decorative flowers.
The masterclass was performed by Susana Garcia Santos, expert flower shop and Senior Visual Distributor from SIA head office in France, who provided a range of floral arrangements and captivating arrangements to highlight different styles for target market participants. The invitees also sought tips on different designs of flower decors and discussed ways to efficiently utilize SIA blossoms in various sections of a house.
The gathering additionally witnessed the launch of SIA's latest Spring-Summer Collection in the UAE, which includes Hydrangea, Scabiosa, Peony and Orchids amongst lots of other genus variants in a range of attractive colours.
Adrian Shaw, General Manager for IDdesign, claimed: "SIA is an essential part of IDdesign stores throughout the UAE and amasses a great deal of rate of interest from people that are as thoughtful about their accessories as they have to do with big furniture pieces. Flowers add a touch of sophistication to any kind of home, and combined with IDdesign's selection of contemporary house furniture, SIA flowers add towards producing a distinctive and vibrant feel for the residence. I am sure that everybody entrusted to a better understanding of floral decor, many thanks to the engaging workshop while additionally reaching see the current collection from SIA."
"I have travelled thoroughly and carried out numerous workshops in flower art, however addressing individuals in the UAE was a unique experience," claims Susana, that has worked with SIA flowers for over 24 years. "With almost 200 races calling UAE their house, the selection of societies and traditions generates a unique take on interior decor with a mix of varied design ideas. I appreciated my interaction with the target market and the opportunity to give them insights into using SIA as a fantastic flower background for their homes," added Susana.