With technology increasingly being integrated into guest services and back-end operations in the UAEs hotels, the industry is now facing an evolution in customer relationship management, in line with the growing number of digital interfaces. This transformation, according to LogMeIn (NASDAQ:LOGM), creator of the world's most widely used remote connectivity and support services, gains significance in light of the UAEs anticipated tourist traffic in the lead up to the Expo 2020: as per the nations government, Dubai alone is set to draw over 25 million visitors during the Expos six-month run in addition to the projected annual international visitor traffic of 20 million by 2020.

Dubais hospitality sector is now making technology an integral part of everything they do from bookings to front-of-house operations, to back-office functions. Not only must hoteliers satisfy the demands of empowered and digitally savvy guests, but they must also extract meaningful insights from customer data using digital tools available to them. And they must do this without compromising on quality of service the Middle East is, after all, a highly competitive market, explained Stephen Duignan, Vice President Global Marketing at LogMeIn.

Globally, the UAE is known to be one of the most connected countries: according to the latest Global Connectedness Index , the nation ranks 12th out of 140 countries worldwide.

The growth in the nations connectivity is forcing hotels to reevaluate their tech support systems, and prompting them to find more interactive and engaging means to communicate. It is becoming glaringly obvious that old models of support will collapse under the weight of the new digital reality. The industry is in need of enhanced support solutions. Fortunately, the UAE has an added advantage because of its advanced digital landscape and the readiness with which it accepts latest technology, added Duignan.

In line with this, LogMeIn is set to outline how the UAEs hotel industry can tackle evolving tech support needs at the upcoming edition of the Hotel360 Conference in Dubai.