The "Youthful Arab Media Leaders" program entered its 2nd week in Abu Dhabi toady (Sunday, September 23, 2018) with a session on how to develop a distinct media identity, showcasing Her Excellency Noura Al Kaabi, Priest of Society as well as Knowledge Development.

The Young Arab Media Leaders program is organised by the Arab Young People Facility (AYC) under the patronage and regulations of His Highness Sheikh Mansour container Zayed Al Nahyan, Deputy Head Of State, Minister of Presidential Affairs, and also AYC Chairman. Taking place throughout two weeks, the event brought in 100 young men and also ladies from 15 Arab nations, including media specialists as well as influencers.

In her session, H.E. Noura Al Kaabi asserted that the "Young Arab Media Leaders" programme is among the most famous of its kind in the Arab world, lauding its function in refining and establishing the skills of the media leaders and also specialists of the future.

" A distinctive media identification is a significantly vital property in these contemporary times where media networks and instruments have actually taken off, making the media landscape far more complicated, particularly complying with the advent as well as spreading of social networks and the subsequent rise of influencers who, in time, transported their impact to industrial objectives," H.E. explained.

" Specialising in one topic and also maintaining uniformity is necessary for producing a distinct media identification on these networks," H.E. Al Kaabi proceeded. "The rampant replica we see today in the influencer area is suppressing technology. Creativity as well as uniqueness are rooted in caring one's work, partnership and teamwork, in addition to commitment to achieving a typical objective centred around transparency as well as improving content."

The Minister of Society and also Expertise Advancement went on to note that pretention does not build a solid and distinctive media identification, which, rather, originates from character, playing one's strengths and not pursuing the monetisation of material as a single or primary purpose. This identity details the future of influencers on social networking websites, H.E. insisted, adding that the quality of the content as well as message distribution are the fundamentals of popularity as well as success on these platforms.

"The youth have a critical role to play in building the media ecosystem of the future. We have numerous examples of young pioneers that did well in creating a significant following; the challenge now is connection and also we anticipate seeing young Arab experts with their own preferred shows," H.E. Al Kaabi claimed, noting that Arab culture is abundant as well as capable of keeping up with the quick growths and progressed modern technologies.

The first day of the program's 2nd week included a workshop performed by The National newspaper, going over how to obtain an inside story as well as dominate the digital scene in the media field. This was adhered to by one more workshop labelled "Why We Love Social Media Site", which underlined these channels' extraordinary capacity to move information and information, along with their role in verifying the trustworthiness of the sources. The adhering to workshop presented individuals to the numerous media networks, while the final session shed light on media society and also one of the most influential media platforms in the Arab world.

The "Young Arab Media Leaders" program consists of a collection of training workshops and also specialized training courses in typical and also electronic media, which seek to sharpen and create the young individuals' skills. It likewise includes seminars and also lectures targeting young Arab journalists, in addition to field check outs to the most prestigious media organisations on the planet, which enable the young experts to get first-hand understanding as well as insight into media best practices, straight from the most noticeable establishments and numbers.

The Arab Young people Center is collaborating with a set of new critical companions to arrange the second version of the programme, specifically: The National Media Council (NMC), Media Zone Authority Abu Dhabi (twofour54), Dubai Media City, The National newspaper, National Geographic magazine, Forbes magazine, Edelman PR, Haykal Media, YouTube, Facebook, Pyramedia, and CNBC, in addition to the programmes existing partners: Thomson Reuters, CNN, Bloomberg, Al Arabiya, Sky News Arabia, MBC Group, Dubai Media Inc., Abu Dhabi Media, American University of Dubai, New York University Abu Dhabi, Twitter, UTURN, Google, Asharq Al-Awsat and Al Hayat newspaper.