Why is everyone so obsessed with Labubu dolls, and what does this trend say about today's youth culture?

The quirky, bug-eyed Labubu dolls have taken social media by storm, becoming a viral obsession among Gen-Z and millennials in the UAE and beyond. But why the craze? Experts say in a world marked by digital overwhelm and global instability, collecting Labubu offers a sense of calm and control. According to Dr Amir Firouzjaei, the act of collecting helps young people curate a manageable, predictable space, evoking comforting nostalgia and emotional reprieve. The trend, heavily fueled by FOMO on TikTok and Instagram, extends beyond toys—Labubu-inspired mini cakes and merch are now seen at parties and stores. Despite high prices, the emotional and social value keeps demand strong. Retailers report a surge in interest, noting that the fandom is diverse, passionate, and growing rapidly. What do you think—are Labubu dolls just a cute fad, or do they reflect a deeper need for comfort and connection in uncertain times?

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