Expo City Dubai’s Alif pavilion has launched the #AlifChallenge, giving content creators the chance to win a Dh100,000 three-month contract and the title of Chief Content Creator. So, what exactly is

Creators must register online, visit Alif between September 1 and October 5, and produce a 15–60 second video capturing its futuristic journey — from desert caravans to Mars missions — then post it with the official tags. Entries will be judged on creativity, originality, engagement, and inspiration, with the winner revealed on October 12 during the Alif Galactic Adventures Festival. Do you think this initiative will inspire UAE’s digital storytellers to push creative boundaries, and would you or someone you know take part in the challenge?

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