Snap Inc. has declared the release of a breakthrough new product – Lens Web Builder. Snapchat’s Lens Web Builder makes it convenient for anyone to build compelling, professional augmented reality (AR) Lenses in minutes, allowing businesses to bring their brands to life in a way that is simple, fast, and free.
As the global leading AR platform, Snapchat has seen a surge in AR Lens ads, which have turned out as a great way for brands to drive results and engage with Snapchatters in a meaningful way. Lens Web Builder gives businesses the potential to create cost-effective AR Lenses content with no 3D design experience, bypassing the need to only work with potentially expensive specialist creators or companies.
As the industry’s first web-based AR Lens ad production tool, Lens Web Builder gets rid of the need for a standalone AR app. Users need no design knowledge, whether in building AR or lens creation, and Lens Web Builder can be used from any common web browser. This enables users to create a new branded lens for Snapchat ad campaigns from scratch in few minutes, with customized options which includes 3D objects, effects, animations, 2D assets such as logos, images, and more.
Any brand eager to focus on agile marketing and looking to produce associate content and creative can use Lens Web Builder to tap into the potential of trending topics such as holidays and more.
Creative agencies can also explore AR content, using Lens Web Builder to test branded AR concepts inside the Snapchat camera.
Brayden Ainzuain, Head of Product Marketing – MENA & APAC at Snap Inc., stated: “We have seen that AR experiences create strong engagement among Snapchatters, making it all the more significant for brands to actively use AR in their advertising and marketing to maximize their campaign effectiveness on Snapchat. Lens Web Builder is the outcome of Snap’s important investment in increasing the overall accessibility of AR content and distribution. It provides a great way for partners to test new Lens concepts, or visualize their brands in the context of the Snapchat camera, without needing to budget for expert designers. With this new tool for advertisers, we hope to allow brands to take benefit of the growth in everyday consumer AR engagement on Snapchat.”