evian today premieres its newly-designed bottle in the UAE, adopting a perfect symphony between substance and form. This design represents a major breakthrough, fitting for the water that first defined the worlds premium water segment in the early 80s.

Sleeker and with cleaner lines, the new evian bottle leans on transparency to celebrate its contents: evian Natural Mineral Water, a distinctly pure water, as nature intended. The bottle sports a label-less look. Its front features a simplified, elegant reduction of the previous logo design. A panorama of mountains celebrates the waters source in a corner of the French Alps - a region protected by the farming community to ensure evian water maintains its pure, natural form. The bottles simple shape and beveled mountain ridges echo the simplicity and regality of the waters home. The brands special story is told on the back of the bottle, and evian is carved smartly into the base as a playful design touch.

Were very excited. Our new bottle allows evians honest and natural personality to make a new connection with consumers. evian has been the icon of the category globally for three decades. We wanted to remake the brand so consumers would be reminded of the waters purity and freshness. We are proud of evians new design direction, said Renaud Marchand, Middle East Zone director for evian, Volvic Export of Danone responsible for bringing evian to the region.

Discovered in 1789, and bottled since 1826, evian water traces its roots to the birth of the French Alps. Each drop of evian begins as rain or snow high in the pristine peaks of the French Alps, and then travels through a vast mineral aquifer deep within the mountains before being bottled directly from the spring in Evian-Les-Bains. This unique, 15-year journey is the secret to evians purity and unique, natural taste. Its also a journey that gives it rich and unique minerals. Entirely natural!

The new bottle design is available now in the 500ml & 330ml sizes at away from home channel (including hotels, restaurants, cafes, petrol stations and cinemas) across the UAE. Additional formats set to debut in the following months.