eToro and Sahab School Partner to Strengthen Financial Literacy in the UAE

Business

eToro and Sahab School Partner to Strengthen Financial Literacy in the UAE

Global trading and investing platform eToro has signed a strategic Memorandum of Understanding (MoU) with Sahab School, an Emirati-founded financial education institution, to advance financial literacy and investment skills in the UAE. Under the partnership, eToro will become the official trading platform integrated into Sahab School’s academic curriculum.

Founded by Saif Yousif Al Naqbi, Sahab School serves as a national hub for financial education, providing certified programmes in Arabic that cover personal finance essentials such as budgeting, saving, investing, and entrepreneurship. By incorporating eToro’s platform, the school will offer students practical access to global financial markets within a safe and structured educational setting.

Driving Financial Education Through Applied Learning

Commenting on the partnership, George Naddaf, Regional Manager at eToro MENA, said:

“eToro is committed to empowering communities with the tools they need to grow their knowledge and wealth. Our partnership with Sahab School allows us to support financial education at a local level, bringing eToro into classrooms in the UAE. Together we’re helping people gain practical investment skills and make better financial decisions.”

Sahab School’s founder, Saif Yousif Al Naqbi, is a well-known financial educator and investor with a background in banking and public service. He is also a Popular Investor on eToro, currently holding over 7,000 copiers and managing more than USD 35 million in assets under copy.

“Sahab School has always been about giving back to the community and enabling people in the UAE to build real financial skills. This partnership with eToro marks a step forward in our mission and provides learners with the tools to navigate rapidly evolving financial markets confidently,” said Al Naqbi.

Aligned with UAE Vision 2031

The initiative supports the UAE Vision 2031 strategy, which emphasizes lifelong learning and equipping future generations with the skills to thrive in a knowledge-based economy. By combining eToro’s global insights with Sahab School’s local expertise, the collaboration seeks to empower UAE residents with practical investment experience and foster sustainable financial growth.

The integration of eToro’s platform into Sahab School’s academic programmes officially commenced on August 14, 2025.