ASDA'A Burson-Marsteller, the leading Middle East PR agency, has revealed that Erica Alkhfaji has actually signed up with the Firm as Director of its Money Technique.

Her remit will certainly consist of managing professional Public Relations services consisting of investor connections, interactions bordering deals & IPOs and regulative filings, as well as driving brand-new business growth and managing partnerships with excellent clients in the monetary field
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Sunil John, Founder & Chief Executive Officer of ASDA'A Burson-Marsteller, said: Erica brings to our Financial Practice a wealth of experience in this crucial sector. Her experience, expertise and industry contacts will be invaluable as we expect a big surge in activity in this sector over the coming years.

Alkhfaji said: "With global players significantly looking at the Middle East for development, local companies checking out market listings, and governments throughout the Gulf looking for to privatise big enterprises, the expectation for the already vivid financing industry is incredibly healthy. I'm thrilled to be collaborating with the team below between East in structure on ASDA'A BM's superb reputation for providing world-class financial PR.

Alkhfaji was formerly Executive Director at EKP Consulting, dealing with PwC to create financial investment and trade-related research reports and digital material and with Google to conceptualise and apply innovation tasks that created stronger relationships between the company and its stakeholders in the UAE. Previously, she was Managing Director at FTI Consulting in Dubai, leading corporate communications programs as well as IPO communications, investor relationships and media connections for global, regional and local organisations in MENA.

Prior to moving to the UAE, Alkhfaji was a director with Burson-Marsteller, New York where she advised clients including AIG, Bloomberg, Discover Financial Solutions, H.J. Heinz and Intel Corporation..

Alkhfaji is on the executive board of e7 Daughters of the Emirates, which aims to bring with each other young Emirati and deportee females residing in all 7 emirates to instruct them leadership skills and help them create social impact jobs. Alkhfaji holds a Bachelor of Arts in Political Science from the University of California.