Emirates National Oil Company (ENOC) has expanded the geographic reach of its ZOOM convenience store with the opening of the first stand-alone outlet in Abu Dhabi in the Ministry of Interior compound.

With the new outlet in the UAE capital city, ZOOM now has 171 stores in the country.

Spread over an area of 4,000 sq ft, the newly opened ZOOM convenience store in Abu Dhabi offers the full spectrum of products that meet family needs including fresh fruits and vegetables, meat and poultry, household and grocery items, health & beauty products and magazines, among others.

Burhan Al Hashemi, Managing Director of ENOC Retail, said: We are thankful to the Ministry of Interior for the opportunity to open Abu Dhabis first stand-alone ZOOM Market store within its compound. The new store opening highlights our commitment to further strengthen the footprint of ZOOM with a focus on providing the highest quality products matched by superior customer service standards. The expansion also highlights the competencies that we have gained in convenience retailing, and the appeal of ZOOM as a retail outlet of choice.

ENOC Retail operates ZOOM convenience stores as part of its service station network as well as across Dubai Metro stations. It also has 10 ZOOM Market stores, 5 ZOOM Convenience stores and 3 ZOOM Marts in convenient locations across the UAE. ZOOM is the winner of the Most Admired Retailer Food & Grocery in the ImagesRetail ME Awards and the Store Concept of the Year Award for the MENA region at the InRetail Summit 2012.

ENOC Retail has come to symbolise speed, convenience, service and value. In addition to its core fuel retailing, its service stations feature convenience stores, cafes, car wash and quick lube outlets, as well as automotive services and vehicle testing and registration offering an integrated experience for customers. ENOC Retail has over 4,000 employees who spearhead the retailing of fuel, fuel products and an array of products and services.