Emirates NBD, a leading bank in the region, today announced the winning of two coveted awards in the social media category at the 2014 Dubai Lynx Awards, walking away with the Silver for the successful implementation of its 50th anniversary logo competition, and the Bronze for developing a unique and personalised video message for the bank customers.
The awards were presented at the region’s biggest awards ceremony held recently in Dubai, which was attended by over 1800 advertising and communications professionals from the Middle East. Emirates NBD is the only bank in the Middle East to be recognised at the 2014 edition of the Dubai Lynx Awards.
Emirates NBD’s highly successful 50th Anniversary Logo Competition, which was executed on the bank’s official Facebook page, won the prestigious Silver award in the Social Media category. Designed with the objective to actively engage the resident community in the UAE, the Logo design competition attracted over 4,500 logo submissions from social media users in the UAE, while increasing the Facebook fan base by over 30,000 during the campaign.
The bank also secured a Bronze award in the social media category in recognition of creating a high impactful 'Thank You Customers' surprise video at Dubai Mall, reaching over 60,000 people in a single day. The 'Thank You' video was also uploaded on Emirates NBD's various social media platforms such as Facebook and YouTube, which resulted in over 80,000 unique views.
Commenting on the award win, Vikram Krishna, Head - Group Marketing and Customer Experience, Emirates NBD, said: "Winning two prestigious awards at the Dubai Lynx is a significant achievement for Emirates NBD. This recognition for the bank is a reflection of our commitment to design and develop innovative campaigns to enhance interaction with our customers through our various social media platforms."
Reiterating the importance of social media to Emirates NBD's marketing efforts, Krishna added: "Social media remains a key focus area within the marketing function of the bank, and we continue to utilise this medium effectively through facilitation of increased interaction with our customers such as the ‘Logo Competition' and 'Thank You' campaigns. Our various social media platforms, often regarded as an industry benchmark, have been extremely successful in providing the most relevant information to customers, and at the same time resolving their queries and complaints in a timely manner. That said we are fully focused on developing campaigns that encourage enhanced engagement between the bank and the customers, whilst providing opportunities for them to win exciting prizes through online competitions and promotions."
The recognition at Dubai Lynx 2014 is the latest in a series of accolades received by Emirates NBD for its marketing efforts. The bank has won two Bronze awards at the last year's Dubai Lynx Awards.