Emirates NBD, one of the leading banks in the area, announced a collaboration with LinkedIn, a business-oriented social networking company, to take advantage of the power of social media sites to take on strategic advisory and selling.

The bank, a front-runner in digital banking in the UAE, will certainly use 'Sales Navigator' LinkedIn's sales remedy device to improve consumer interaction, communication as well as prospecting with proactive, targeted identification and communication.

Sales Navigator makes use of an innovative algorithm to provide specialised lead referrals and also insights to accredited customers. LinkedIn will certainly license a select variety of Emirates NBD users as well as furnish them with extensive training on socially-led online public relations, leveraging the LinkedIn platform.

Commenting on the partnership, Suvo Sarkar, Senior Exec Vice President & Team Head-- Retail Financial and Riches Management, Emirates NBD stated: "At Emirates NBD, we believe strongly in the power of digital tools and social media to improve the total client see. We delight in to partner with LinkedIn to create an electronically intelligent group that can actively comprehend and determine the very best chances for their customers. Sales Navigator will help us refine our advisory capacities with a specific and targeted technique."

LinkedIn estimates that partnership supervisors, wide range advisors as well as sales staff using Sales Navigator have reported as much as 70% enhancement in productivity. Further, the company specifies that social selling leaders develop 45% more possibilities, are 51% more likely to get to allocation as well as outsell peers who do not utilize social media sites by 78%.

Dylan Sharkey, Head of Sales Solutions, LinkedIn MENA, stated; "In today's competitive business environment, sales groups desire devices as well as strategies that provide them an edge in reaching their targets. LinkedIn's one-of-a-kind social selling solutions will enhance Emirates NBD's existing business strategy by helping workers grow their portfolio, leverage a wider network of partners, and enhance client services over the long term.

Emirates NBD was lately ranked 17 amongst all global financial institutions active on social networks in 2015, the only bank between East region to claim a spot in the leading 25 position for the 2nd year running in the Power 100 Social Media Rankings put together by The Financial Brand name. In addition, the financial institution was rated 7 for a lot of YouTube views and also 32 on Top 100 count on Twitter with over 62,000 fans, in the independent survey that computes ranking based upon Facebook likes, Facebook engagement rate, Twitter followers, Tweets sent, YouTube views and YouTube subscribers. The bank has a global fan-base on over 500,000 on Facebook, making Emirates NBD the largest followed bank on Facebook in the UAE.