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Emaar Retail marks leisure industry milestone by achieving ISO9001:2008 quality certification for its leisure assets

Emaar Retail LLC, the provider of premium leisure and entertainment experiences, has set an industry milestone by achieving the prestigious ISO9001: 2008 certification for its Quality Management System, underlining the highest international standards in quality and focus on customer satisfaction by the company across its entire breadth of operations.

Lloyd’s Register Quality Assurance (LRQA), which undertook the independent evaluation of Emaar Retail’s operations, presented the ISO 9001:2008 certification, which covers all leisure assets of Emaar Retail at The Dubai Mall including Dubai Aquarium & Underwater Zoo, SEGA Republic, Dubai Ice Rink, Reel Cinemas and KidZania®, and at Dubai Marina Mall – SEGA Republic Game Zone and Reel Cinemas.

Maitha Al Dossari, Chief Executive Officer of Emaar Retail LLC said: “The ISO9001:2008 certification is a testament to the world-class quality management principles that we adhere to across all our operations. As the region’s premier provider of leisure and entertainment, we are committed to delivering exceptional experiences in a safe, welcoming, and high quality environment. With customer satisfaction being one of the key parameters in the rigorous evaluation process, the certification has demonstrated our leadership in the leisure & entertainment industry in meeting the discerning requirements of our valued clients.”

She added: “In addition to being focused on customer service and maintaining stringent quality standards, the certification also highlights the emphasis we place on continual improvement, managing employee welfare, and maintaining strong relations with our suppliers. We are one of the few players in the industry to secure this honour, and we attribute it to the dedication and passion of our employees, the global best practices that we have implemented, and our ongoing focus on customer engagement.”

Being certified to the ISO 9001:2008 Quality Management System ensures that across the operations of all its assets, Emaar Retail will be customer-oriented, quick to resolve any concerns they raise, and continuously making improvements to meet the changing requirements of its customers.

Dubai Aquarium & Underwater Zoo is the flagship of Emaar Retail’s diverse portfolio. Located at the centre of The Dubai Mall, Dubai Aquarium is one of the largest indoor aquariums of its kind in the world and has thousands of aquatic animals, representing more than 300 species, including Sharks and Stingrays. Underwater Zoo offers an interactive approach to educating children and visitors on the ecology and sustainability of marine life.

Dubai Ice Rink is an Olympic-sized ice rink offering year round entertainment at The Dubai Mall. Public skating and disco sessions are popular with the public. It is also a popular venue for big-screen telecasts of popular sporting events. The ice rink can act as a multi-purpose venue for private functions and corporate events.

KidZania® is an award-winning children’s ‘edutainment’ concept that has been introduced to the region for the first time through an exclusive partnership with Emaar Retail. An 80,000 sq ft interactive mini-city, it combines play with learning through a fun and innovative approach. The winner of the Superbrands 2011 laurel, KidZania® Dubai was ‘Highly Commended’ at the recent Global Retail & Leisure International (RLI) Awards in the ‘Most Innovative Retail and Leisure Concept of the Year Award’ category.

A wave of high-adrenaline gaming leisure is offered by SEGA Republic, an indoor theme park focused on action, adventure and entertainment. The two-level, 76,000 sq ft indoor theme park in The Dubai Mall offers visitors of all ages thrilling adventures on 14 adrenaline-fuelled rides and over 170 amusement games. The SEGA Republic Game Zone in Dubai Marina Mall provides a rich selection of amusement games for children.

Reel Cinemas at The Dubai Mall is one of the most popular and fastest-growing entertainment destinations in the city, with the high-end cinema halls highlighted by state-of-the-art audio-visual capabilities. With a seating capacity of 2,800, it also brings innovative concepts such as The Picturehouse, dedicated to arthouse movies, and Platinum Movie Suites, the ultra-luxury cinema experience. Reel Cinemas at Dubai Marina Mall is the UAE’s first boutique Cineplex ‘Premier’ and offers unprecedented levels of luxury.

Emaar Retail is developing a portfolio of brands in key growth markets and strategically building new alliances, joint ventures, franchises, and licenses for the mall developments of Emaar




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