ECity, a UAE-based electronics retail leader is a part of Albatha group today unveiled its multi-branded store at the Marina Mall in Abu Dhabi. An area of 2000 square meters covered, ECitys brand-new store is ranked 3rd as one of the largest electronics and gadgets establishments operating in the capital today.

The store is located at the basement level having more than 5000 products from various international brands. The brand-new store has a range of in-demand units including the latest innovations in smart gadgets, large and small home appliances, personal care, smartphones, tablets, audio and video gadgets, wearables, cameras, gaming equipment, toys and laptops. In addition, it also features a wide selection of different accessories as well as lifestyle and personal items.

Offering a range of selection of innovative products and services, the brand-new establishment also houses ECity's first ever Asus computer service centre and a dedicated station for phone accessory customization.

Jaouad Dakir, CEO, ECity, said: Many customers still go for the touch and feel aspect when it comes to buying electronics. As such, our new store has been designed to give them a better touch and feel experience, while ensuring that they have a wide range of choices. This is our third establishment in Abu Dhabi, where we are also opening more large outlets as we see great potential market opportunities in the UAE capital. Lastly, we are adding four more ECity stores in Dubais prime locations by the end of this year to cater to the needs of our tech-savvy customers. We will reveal the locations in the upcoming few weeks.

To ensure that our latest store offers diverse products and services, ECity has partnered with all major brands across different categories and not just electronics. Every part of the new store and each product offering that it houses cater to the needs of our customers and ensure the one-of-a-kind customer experience. Also, true to our commitment, we offer diverse products to give our customers more options as they pick the best quality items that fit their requirements, Dakir added.

ECity also reveals that it will serve its customers through e-commerce website as well. As of now, the website is at the development stage and the customers who prefer online shopping can soon enjoy the convenience of getting their favorite gadgets in the comfort of their home.

ECity also receives the award for Most Admired Retailer Consumer Electronics for the second time in a row at the Retail ME Awards 2018 for its strong market presence in the region.