Dubai Properties Group, master developer of world class destinations in Dubai including Business Bay, DUBAILAND, JBR and Culture Village, today announced its partnership with Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing. Under the terms of the strategic agreement, DPG will host a series of events at its popular destinations, The Walk at JBR, Business Bay and DUBAILAND, throughout 2014 with the aim of promoting the emirate as one of the ‘must visit’ tourist cities in the world.
The list of DFRE events DPG will support includes the internationally renowned Dubai Shopping Festival, Dubai Summer Surprises, Eid in Dubai and Modhesh World. The partnership is already underway, with the Walk at JBR currently hosting a series of fun activities and shows to celebrate this year’s Dubai Shopping Festival. The exciting activities include roaming performers, musicians, carnival groups and the Furby live shows that concluded recently.
H.E. Laila Mohd Suhail, CEO of Dubai Festivals and Retail Establishment, said: “Our partnership with DPG marks a great milestone in our longstanding relationship. We believe partnering with prominent companies such as DPG, will further enable us to achieve our goal – promoting the variety of attractions and tourist destinations the city has to offer, and positioning Dubai as the undisputed leading family destination in the world.”
Commenting on the partnership, Khalid Al Malik GCEO of Dubai Properties Group said: “Through this strategic partnership, we aim to strengthen our long standing relationship with the Dubai Festival and Retail Establishments. DPG’s popular destinations such as The Walk at JBR and DUBAILAND serve as attractive venues for events and already welcome millions of visitors every year. We hope this year will see an even greater increase in footfall during these festivals, further positioning Dubai as a world-class shopping destination.”