• Dabur Egypt honours top-performing business partners & distributors at Amla Shampoo Launch Event
Dabur Egypt honours top-performing business partners & distributors at Amla Shampoo Launch Event
Underlines current performance & future growth strategies along with launch of new products & categories

Dabur Egypt Limited, a business with a legacy of making top quality individual care products in Egypt, just recently hosted a mega launch occasion for its brand-new Dabur Amla Shampoo with presence of essential distributors to highlight the company's present market performance, present future development strategies, and recognize impressive business partners and distributors at the Dusit Thani LakeView Cairo in the capital city. Dabur Egypt's Chairman, Anoop Sharma and Heba Abasiry, Dabur's Celebrity Brand Ambassador for Vatika hair Cream, Feryal Youssef, Dabur's Celebrity Brand Ambassador for Amla Hair Cream together with the company's senior management and strategic business partners were present at the event.

Dabur revealed its new items for the local market, including Dabur Amla Shampoo and Vatika Hair Mayonnaise. In addition, Dabur Egypt showcased its brand-new interaction project with Celebrity endorsement of Amla Hair Cream and Vatika Hair Cream and the newly launched 'Hobby' brand of hair and skin care items. The business's portfolio includes many products, incorporating a health and individual care range for modern women that include hair shampoo, conditioner, hair oil, hair cream, hair gel, hair removal cream, and tooth paste.

Moheb Kaisser, Marketing Head, Dabur Egypt, stated: "The Launch Event is an ideal chance for us to honour our leading business partners and suppliers for their important contributions in further reinforcing Dabur's position in Egypt. Our partners and suppliers have done an exceptional job throughout the year to satisfy our strategic company objectives and through this platform, we would like to inform them about our recently launched items and classifications in addition to our plan for the approaching year to catch a higher market share. Finally, I thank Heba Al Abasiry and Feryal Youssef for gracing the occasion and honouring our achievers.".

Feryal Youssef, Dabur's Celebrity Brand Ambassador and a renowned celeb and charm icon from Tunisia, rewarded the top performers throughout a gala night.

Heba Abasiry is a renowned Egyptian TV broadcaster who has actually provided a number of effective programs across numerous Arab satellite channels. Known for her extraordinary beauty and special style, she is connected with popular shows such as Star Chef on MBC and Studio Misr on Egyptian tv. Currently, Heba is hosting Celebrity Duets, an interesting star competition show.

Established in Egypt in 1996, Dabur Egypt Limited is a subsidiary of Dabur International Group. It provides natural health and personal care products, consisting of hair oils, hair shampoo, skin and oral care items. The company also has a strong presence in neighbouring local markets such as Morocco and other countries in Central Africa. Dabur International's Middle Eastern campaigns include popular Arab stars such as Feryal Youssef, Ola Ghanem, Diana Karazone, Dina Hayek, Dorra Zarouk, Razan Maghraby, Maria, Mai Saleem, and numerous more.

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