Customers co-drive innovation with ‘Better Together’ new platform launched by Emirates NBD
The platform aims at improving user experience & customer satisfaction

One of the most major banks in the region, Emirates NBD has undertaken a great initiative that will empower the customers to co-drive innovation at the bank.

A new platform introduced by this prestigious bank named as ‘Better Together’ aiming to improve the user experience and customer satisfaction. This platform will gather a panel of customers to engage in co-creation and beta testing of new innovations along with executing mystery shopping of the bank’s offerings. 

Suvo Sarkar, Senior Executive Vice President and Head – Retail Banking and Wealth Management at Emirates NBD said: “Our Better Together platform is the region’s first such initiative in the banking industry and builds on our core values of customer-centricity and innovation to make banking simpler, easier and more intuitive. By ensuring customer needs, ideas and feedback remain at the center of our innovation process, we aim to not only enhance our banking solutions but also further improve customer journeys and user experiences.”

As part of this scheme, selected customers will help to co-create and design new products and services before it is available to the public. The panel will get opportunities to share their valuable ideas and feedback along with carrying out mystery shopping across the digital channels and the bank’s branches providing in-depth suggestions and feedback on their experience.

Emirates NBD’s sole mission to make their customers happy as well as making their lives easier providing the solutions that would help them fulfill their financial aspirations being driven by Better Together, a part of the bank’s ongoing enhancement programme.

The bank constantly makes essential investments to drive customer service excellence and building a strong service culture among its employees as well as simplifies customer engagement through embracing technology-driven solutions.

The bank has also been recognized for its customer focus and service excellence with awards for Business Change and Transformation, Best CX Strategy, Customer Complaints and Customer Experience Team at the Gulf Customer Experience Awards.  

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