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  • Coveted Global Collections Presented at Heya Arabian Fashion Exhibition
Coveted Global Collections Presented at Heya Arabian Fashion Exhibition

Recognised as an imaginative celebration of contemporary modest fashion, Heya Arabian Fashion Exhibition welcomes the increase of the modest fashion industry around the world and welcomes a range of exciting worldwide exhibitors to provide their collections.

Organised by Qatar Tourism Authority, the 11th edition of Heya showcases 17 worldwide exhibitors and hosts four embassies, that have been introducing visitors to developers hailing from Japan, Spain, Portugal and Qatar's Year of Society partners, Germany. Featuring at Heya for the very first time were Inuñez from Spain, QueenMart from Singapore and Elsa Barreto from Portugal providing their collections of modern small fashion which included chitons, ornamented dress, palazzo trousers and accessories.

The industry has flourished traditionally in Muslim countries, however, the pattern has actually seen a surge in appeal in the West as millennial influencers and blog owners have actually utilized social networks to share their modest, fashion-forward shape with the world. Social network has actually encouraged ladies to show design doesn't need to be given up when dressing conservatively. Bloggers such as Haneen Al Naqdi and Najwa have gained hundreds of followers who wish to recreate their on pattern looks.

While the growth of the Muslim community around the globe is raising the need for Islamic and traditional fashion - it is reported a quarter of the world's population are going to be Muslim by 2030 with 60 percent under 30 - fashion residences and sellers are making note. Together with couture designers, Dolce and Gabbana, that released a luxury hijab collection in 2015, high road retailers such as Mango, Monsoon and DKNY have introduced Ramadan edits and collections of moderate garments to attract the Muslim market.

Although Muslims develop much of the modest fashion community there are numerous various other females from worldwide who desire to encourage their strength by wearing loose fitting, fashionable clothes that mirrors their values. Celebrities including the design duo, Mary-Kate and Ashely Olsen, design icon, Olivia Palermo and The Lady of Cambridge, Kate Middleton, are frequently captured embracing the beauty of small style.

Director of Exhibitions Qatar Tourist Authority Mr. Ahmed Al Obaidli claimed: "Heya Arabian Fashion Exhibition has grown to become a lot more than an amazing regional buying destination. As the industry as evolved, we have welcomed the changes occurring around the world to bring exciting worldwide brands with each other, presenting them to brand-new audiences and increasing their reach, while reflecting truth variety of the small apparel industry and its appeal to women all over the world."

Quick to reply to this cross-cultural change are the emerging global moderate fashion brand names featuring at Heya. Inuñez from Spain supplies females elegant trouser matches, fluid tunics and organza trench coats, while Elsa Barreto makes special occasion evening wear showcasing the diversity of small fashion.

Discussing their collection and their involvement at Heya Isabel Nuñez of Inuñez stated: "Our collections are designed to empower women. The loosened suitable, extravagant textiles are made for solid women who want to really feel classy yet comfortable. Our brand's luxury pret-a couture classic feel is a good suitable for Heya and its audience. Although we have actually adjusted pieces for the Arabic market, such as including sleeves to vests and tunics, we haven't lost our Spanish identity."

Catering with this expanding industry which is predicted to be worth $368 billion by 2021 inning accordance with the State of the Global Islamic Economic situation record (2016), Heya Arabian Fashion Exhibit unites over 250 exhibitors providing 350 brands. The program's evolvement for many years to introduce even more global viewpoints through forums, talk and exhibitors has reinforced Qatar's position as a major regional modest purchasing destination and centre for fashion innovation.

Holding daily forums, workshops, talks and style shows, Heya is Qatar's biggest display of contemporary small fashion and has actually become a must-visit destination for females to display, inspire, hang out and inspire others in the industry to reach international recognition for their brand names.

Ladies are encouraged show up very early to today's line up of workshops which go to 10:30, 12:30, 15:30 to assure their place. UAE makeup brand name Woojooh will be organizing a charm masterclass 'Soft look’ (10:30), fashion school ESMOD bring attendees ‘How to Become a Fashion Designer’ (12:30) and Tamara Hostal will certainly be sharing ‘What’s Needed to Get into the Fashion Industry’ (15:30).

For more information concerning Heya please browse through www.heya.qa, or adhere to Heya on Instagram, Twitter, Facebook, Snapchat or YouTube.




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