Careem, the leading trip hailing company as well as the only technology unicorn in the area, authorized a Memorandum of Understanding with The Department of Culture as well as Tourist - Abu Dhabi (DCT Abu Dhabi) today to team up to boost the tourist experience in the UAE capital on several fronts.

The agreement, which was signed by HE Saif Saeed Ghobash, Undersecretary at DCT Abu Dhabi and Bassel Al Nahlaoui, Managing Director of Careem GCC, will certainly see Careem and also DCT Abu Dhabi team up to boost and enhance the touristic experience in the emirate and also give the most effective services for Abu Dhabi's locals and also visitors.

The Mou will see Careem as well as DCT Abu Dhabi work to improve consumer trips from Abu Dhbai International flight terminal, improve water taxi services to drive customers to numerous islands in Abu Dhabi, establish 'Curated Routes' around the emirate, collectively promote crucial critical events in the city, develop an environment of knowledge transfer in between the two entities, as well as likewise work together to map different data points to much better understand traveler behaviour and also create solutions to traveler troubles.

HE Saif Saeed Ghobash, Undersecretary at DCT Abu Dhabi said: "This agreement between our 2 organisations remains in line with our need to regularly improve the visitor experience in any way touch points throughout the emirate. Working together with our companions at Careem we will certainly enhance ease of access and take an additional action in the direction of a truly seamless traveling experience for our guests. Enhancing transport arrangement and performance, as well as using Careem to cross-promote events across the emirate, implies our guests can concentrate more on enjoying the culture as well as heritage of Abu Dhabi. The experience and also expertise acquired from our collaboration will also pay rewards in the future, which will inevitably profit Abu Dhabi."

Bassel Al Nahlaoui, Handling Director of Careem Gulf said: Our partnership with DCT Abu Dhabi reflects our commitment to supporting the cultural and creative scenes of the UAE. We are keen on working closely with decision makers in UAE and sharing knowledge and expertise to look for innovative ways to improve the transport and tourism sectors based on technology, analytics and valuable insights.

He included: Careem was established with the mission to simplify and improve peoples lives and todays event brings us a step closer to achieving our mission