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Canon’s industry study to shape the new role of print across the region

Canon’s industry study to shape the new role of print across the region

Canon Middle East (CME) is hosting a webinar to publish the outcomes of an industry-first study on trends affecting the print industry. The Canon ME Printing Industry Market Study 2020 was administered in partnership with Middle East Printer Magazine and strives to encourage print businesses trying to implement a well-informed and sustainable business plan in a post-COVID environment.


The webinar will be conducted on Tuesday, August 25, 2020at 11 AM, during it Canon ME will unveil the results of the research and will give an in-depth overview of the print market and the prevailing state of the industry during COVID-19.


The research will also look into the possibilities, difficulties and the latest market trends in the environmental printing industry and more particularly the Gulf region. Moreover, the webinar will showcase the shift towards digitisation, a move stimulated by the current situation.


The study included business stakeholders from the printing industry as well as brand owners from the United Arab Emirates, Saudi Arabia, Kuwait, Bahrain, Oman, and the Levant from June 2020 till the first week of July 2020.


Shadi Bakhour, B2B Business Unit Director, Canon Middle Eastsaid: “Canon is dedicated towards the growth of the print business in the region. The research is the first of its kind and our purpose is to support enterprises in the print industry grow their business choices as carefully as possible as they operate a new normal and adjust to recent developments based on new insights.”


“The preceding few months have affected how all industries work, and more particularly for the print industry, the emphasis on digital trends holds multiple possibilities if these are executed with vision and the investment in the right products and services. The webinar will discuss all these topics and promote the industry shift toward a new path of growth,” added Bakhour.


The webinar will conclude with a board discussion about the result of the study led by Eithne Treanor, Founder and CEO of E. Treanor Media. The highlighted panel speakers will include Sunil Pandita, Director, Production, United Printing & Publishing; Alex Jahanbani, Editor, ME Printer; and Ayman Aly, Senior Marketing Manager, B2B, Canon Middle East.