Canon Middle East, a global leader in imaging solutions, has strengthened its partnership with International Agencies Co. Ltd. (Intercol) to launch the first exclusive Canon showroom and state-of-the-art service centre in Bahrain. The showroom will feature Canons complete portfolio of innovative products for both consumers and the workplace.

Canons expansion into Bahrain, a core market for the company, is part of its mission to be closer to customers and capitalize on increased demand for imaging innovation and connectivity. Canon will continue to support existing customers while expanding the business through strategic partnerships in other emerging markets with high potential.

Intercol, one of Bahrains leading conglomerates, will facilitate Canons drive to introduce the latest products, processes and technology to the country. Intercol has the reach, resources and infrastructure in place for the distribution of consumer products to multiple channels and retailers. The companys attention to customer service will ensure that staff members are extensively trained in Canons business imaging and consumer imaging products. Additionally, customers will benefit from the focus on cross-imaging value proposition and the ability to utilize the connectivity of the core business portfolios from input to output.

Anurag Agrawal, Canon Middle East Managing Director, said: The agreement with Intercol will allow us to further expand our offerings across the region. The organisations strong local presence and proven track-record will ensure that we are providing the high quality, technologically advanced products and solutions across all industries.

The newly dedicated showroom and service centre in Bahrain will provide customers the opportunity to receive direct advice on products from Canon professionals. The variety of solutions available to the market will span from individual imaging needs to office systems. The opening of the new showroom and service centre demonstrates our commitment to get closer to our customers and meet their demands through diversifying our business offering.

The first exclusive Canon Showroom in Bahrain is located in Zinj, Manama and the state-of-the-art service centre designated for Canon products is located in Mina Salman Port. Both locations will have employees proficient in the wide range and features of Canon products.

Abdulrahman Ali Alwazzan, Director of Intercol remarked, Intercol has grown over the years by partnering with the most reliable brands to meet the needs of both consumers and business customers in Bahrain. Canon is a premier source of innovation in imaging solutions and through our exclusive showroom and service centre we are fully equipped to market, support and service all Canons products.

Canons products and solutions include cameras, office printers, scanners, office copiers, projectors, photography equipment, camcorders and more. For further details on Canon Middle East, global operations, products and services visit www.canon-me.com.