Bridgestone Corporation (Bridgestone) declared the opening of a new ozone sanitization service as part of its Mobox monthly subscription service.

As part of the offer, Mobox clients can now avail free sanitization of their vehicles once every quarter (3rd, 6th and 9th Month from the date of first tyre fitment) throughout the contract.

The sanitization services will be implemented using ozone sterilization and disinfection machine, which enters the cars interiors with a stream of highly oxidizing ozone. Unlike liquid disinfectants, ozone is competent of destroying all microorganisms like bacteria, virus, yeasts and moulds with its unique disinfecting and penetration capabilities.

Bridgestone launched Mobox - the first-ever monthly tyre and car maintenance subscription service - in line with macroeconomic and societal changes that are now prompting consumers to shift their focus from products to services.

This all in one way to buying tyres and car maintenance saves clients from sudden costs.

Stefano Sanchini, Regional Managing Director, Bridgestone MEA, said: We know that in light of the expanse of COVID-19, many customers are inquiring car sanitization services.

Therefore, we are happy to launch this offer for our customers when they most need it. Through this initiative, we also attempt to promote them to keep up with regular tyre checks, which is important to keep their cars in good shape at all times.

Mudbox users pay a flat monthly fee for a flexible range of services that can be customized to meet specific needs and budgets. The basic package includes new premium tyres, tyre-fitting and full warranty for tyre-related damages.