Beyond Beauty, a new cosmetics company which intends to help people redefine beauty on their own terms revealed their partnership with Platinum Records to produce a global line of cosmetics for their songs artist Hala Al Turk. The partnership was revealed recently at MyBeautyFest, complete appeal occasion extravaganza which brought together some of the greatest international brands in addition to elegance icons and influencers to Dubai. Hala will certainly be collaborating with Beyond Beauty to create a new line of cosmetics called Hala Cosmetics.

Beyond Beauty is advertised by Al Ahli Holding Group which is a leading UAE based multi-varied worldwide corporation. Past Appeal's soon to be announced aesthetic line represented by Hala Al Turk will certainly target her core target market of ladies in the age group of 14-22 years. Hala who is 15 increased to prestige in 2011 when she was chosen for Arabs Obtained Skill and has actually ever since launched a number of hit songs making her an extremely popular vocalist throughout the Middle East. She has 2.7 million followers on Instagram and more than 1 billion sights on YouTube.

" I am so excited to be introducing that my initial make up and beauty collection will be launched later this year with Beyond Beauty and Platinum Records," said Hala Al Turk. This is past a dream for me and I cannot wait to share this with my fans." Disclosing the association with Hala Al Turk, John Park, Chief Executive Officer of Beyond beauty said, "We are pleased to have Hala connected with Beyond beauty . Her enormous talent combined with her youthful allure and confidence was a fantastic fit for our brand name and we look forward to her involvement as we collaborate with her to introducing our brand in the region. Our line of natural products is really designed to equip women to reveal themselves, boost their confidence and aid them end up being comfy with who they are as individuals.

" It is a wonderful opportunity to be collaborating with Beyond Beauty on the launch of Hala Cosmetics. Beyond beauty have a global technique to their brand names and this is an exciting possibility for Platinum Records to partner with them to launch their initial cosmetics line around the world," said Taymoor Marmarchi, Head of Platinum Records - MBC Group Director.