A leading private developer in the UAE - Azizi Developments, is a leading private developer in the UAE, emphasize its commitment to customer centricity, propelling, and innovation, its digital transformation to journey further by implementing leading technologies. Notably, the developer has successfully implemented state-of-the-art Customer Relationship Management (CRM), Business Analytics (BA) technologies, and Robotic Process Automation (RPA), and is further now looking at enablers like digital workplaces, radical digitalisation, and advanced process optimisation.

Azizi Developments, Chief Information Officer Dr. Syed Mahsud Ali, said, Operational excellence through digital transformation is an integral part of our growth trajectory. We are following comprising a variety of innovative tools, a comprehensive roadmap, that we are in the process of deploying. For a business to thrive in todays digital era, and for it to operate in alignment with its stakeholders needs and wants, implementing the latest technologies and ensuring that the firms team is digitally native is absolutely pivotal. Businesses need to keep up with the pace of disruption, a pursuit that governs growth and development.

Optimising the use of globally renowned CRM tools, integrated with social innovations, has yielded fruitful results for Azizi Developments. It has enriched and digitised its customer journey, helping foster customer loyalty, ensuring retention, and building a positive and compelling brand image.

Similarly, RPA has digitised some of the tedious and repetitive processes, effectively reducing a certain portion of operational expenditure (OpEx) and minimising the possibility of human errors.
Azizi Developments is further leveraging RPA utilisation, enabling the firm to devote more time to serving its customers and focusing on other higher-value work.

Moreover, with dashboards and reports lying at users fingertips, Azizi Developments has deployed business intelligence and data analytics solutions that help in gathering information and creating actionable strategies for existing or new business opportunities. The developer is now planning to implement Artificial intelligence (AI) for analytics and predictive decision-making.