ASUS Republic of Gamers (ROG) today announced Matrix R9 290X and Matrix GTX 780 Ti, two new graphics cards that squeeze breathtaking performance from the latest R9 290X and GeForce GTX 780 Ti graphics-processing units (GPUs).

ROG Matrix R9 290X and GTX 780 Ti build on the renowned and highly-trusted ROG Matrix legacy as the coolest, quietest and most-readily-overclocked graphics cards available. DirectCU II cooling and CoolTech fan technologies combine with the brand-new Memory Defroster feature to create the perfect balance between spectacular power and out-of-the-box simplicity all dressed up in the seductive ROG wardrobe.
With support for next-generation 4K/UHD (ultra-high-definition) gaming resolutions of up to 4096 x 2160 pixels, Matrix R9 290X and GTX 780 Ti deliver incredible gaming experiences today and far into the future.

Hand-picked quality for breathtaking performance
Both ROG Matrix R9 290X and GTX 780 Ti benefit from hand-chosen cores to deliver clock speeds that are streets ahead. Respectively, the cards speeds along at 1050MHz and 1072MHz (boosted) thats an incredible 50MHz and 144MHz faster than reference designs.
For serious games-players this means a significant performance boost of up to 13% for super-smooth frame rates that refuse to stutter. With up to 4GB of high-speed DDR5 video memory on board, Matrix R9 290X and GTX 780 Ti enable gamers to enjoy very high resolutions and detail levels.

Engineered for extreme, user-friendly tuning and overclockingThe new ROG Matrix series cards are brimming with advanced and exclusive hardware and software features designed to make overclocking as simple and safe as possible.

Memory Defroster is a brand-new feature thats designed to excite extreme overclockers. This clever technology quickly defrosts the graphics cards memory during below-zero overclocking to ensure sustained stability. Extreme overclockers will also appreciate the Matrix series liquid-nitrogen (LN2) jumper switch, as it enables even more overvolting options allowing the most adventurous users to unleash maximum greater power from their graphics cards.The ROG Matrix series Safe Mode allows users to overclock with complete confidence, as a single button push will restore default BIOS settings instantly.

To support stable overclocking, the ROG Matrix cards are also equipped with exclusive DIGI+ voltage-regulator modules (VRMs) with Super Alloy Power technology. The DIGI+ VRM delivers 14-phase power and digital voltage regulation, while Super Alloy Powers Japanese-made 10k black-metallic capacitors, 14 ultra-high-amperage full-molded chokes and extremely-efficient MOSFETs all withstand much greater stress and heat due to the application of specially-formulated materials.

The combination DIGI+ VRM and super-strength Super Alloy Power components mean that Matrix R9 290X and GTX 780 Ti are forged for high-load performance and extreme overclocking without annoying whines and buzzes noises so hardcore overclockers can enjoy plenty of headroom for experimental performance tuning without creating gameplay distractions.

Coolest of the cool and finished with renowned ROG panache
ROG Matrix R9 290X and GTX 780 Ti stay ultra-cool at all times, thanks some highly advanced and unique technologies DirectCU II and CoolTech fan technology.
DirectCU is an innovative thermal technology thats exclusive to ASUS. It puts highly-conductive 10mm copper cooling pipes in direct contact with a cards GPU, so heat is dissipated quickly and with extreme efficiency. As well, the new ROG Matrix series introduces a new heat-sink thats finished in a stunning matt black, so the cards look as great as theyre kept cool.

The ROG Matrix cards also feature CoolTech fan technology. The CoolTech fan employs a hybrid blade and bearing design, with inner radial blower and outer flower-type blades to provide multi-directional airflow that accelerates heat removal to ensure high-end graphics performance thats highly stable. The fans ramp is carefully tuned to ensure minimal noise.

For a final dash of style thats loaded with substance, ROG Matrix even features a gorgeous color-coded LED: this shines brightly and changes shade to reflect the GPUs load level, providing a useful visual guide for both casual and hardcore gamers.

Safe and intuitive software overclocking and sharing with GPU Tweak
The new ROG Matrix cards include GPU Tweak, an easy-to-use utility that gives users intuitive control over GPU and video-memory clock speeds and voltages, cooling-fan speeds and power-consumption thresholds, so they can overclock easily and with high confidence.
The exclusive ROG edition of GPU Tweak adds detailed GPU load-line calibration and VRM-frequency tuning, allowing incredibly fine control over multiple parameters for maximum overclocking and the potential to break world records.
As well, the GPU Tweak Streaming tool lets users share on-screen action over the internet in real time so others can watch live as games are played. Its even possible to add a title to the streaming window along with scrolling text, pictures and webcam images.

AVAILABILITY & PRICING
ROG Matrix R9 290X and Matrix GTX 780 Ti will be available worldwide from March 2014. Please contact your local ASUS representative for further information.