ASUS highlights AI-driven workplace solutions at Expert Connect event
ASUS has showcased its latest AI-driven workplace solutions at Expert Connect, a dedicated end-user engagement event focused on the company’s ExpertBook commercial lineup. Held at Topgolf Dubai, the event brought together select professionals from the healthcare, banking and financial services (BFSI), education and enterprise sectors.
The event offered attendees a hands-on experience with ASUS’s current commercial devices, alongside an exclusive preview of the company’s upcoming 2026 product lineup. Designed as a relaxed yet professional gathering, Expert Connect allowed participants to explore workspace solutions while networking in an informal setting.
According to Tolga Özdil, Regional Commercial Director for Middle East, Turkey and Africa (META) at ASUS, the event was aimed at demonstrating how ASUS devices can enhance workflow efficiency across industries. He noted that the venue played a key role in fostering meaningful engagement while maintaining a professional environment.
Rather than focusing solely on hardware specifications, Expert Connect highlighted real-world use cases and business value delivered by the ExpertBook range. Attendees participated in product demonstrations and business-focused sessions, enabling ASUS to gather valuable feedback to inform future campaigns and product roadmaps.
The ASUS ExpertBook series features AI-powered capabilities housed in compact and durable business laptops. Powered by the latest Intel Core Ultra 7 processors, the devices include a dedicated Neural Processing Unit (NPU) delivering up to 47 TOPS of AI performance. This allows AI workloads to be processed locally on the device, improving data security, optimising battery efficiency and ensuring sustained performance without reliance on cloud connectivity. The series also features a lightweight, minimalist design tailored for mobile professionals.
The event underscored ASUS’s broader commitment to delivering AI-ready workplace solutions aligned with the UAE National Strategy for Artificial Intelligence 2031. By supporting AI adoption across key industries, ASUS aims to contribute to the country’s ambition to become a global leader in artificial intelligence. Following the success of Expert Connect, the company plans to continue hosting similar end-user engagements across the region in 2026 in collaboration with strategic partners.
