Dubai, 11 March 2019: ArpuPlus, a subsidiary of digital products and technology company A15 and MENAs biggest content aggregator with more than 200,000 pieces of diversified content, has announced that it will soon launch a revamped version of Shofha, video-on-demand platform, with new and better features and technology. The company is also changing Shofhas logo to go with the platforms fresh look.

Since our mission is to make peoples lives much easier, we are going to integrate brand new features and advanced technology into the platform to transform the video streaming experience of our users. The innovative version of Shofha will be more user-friendly and easy to navigate as well. Additionally, we are changing Shofhas logo, one of the key aspects of the brand, to make it more modern and relatable to our audience. By revamping the site, we aim to satisfy our customers and provide them with a more pleasant and enjoyable experience while using the platform, said Medhat Karam, CEO, ArpuPlus.

Shofha was launched in 2016 to create the ultimate video streaming experience for its users. Presently operating in 10 MENA countries, Shofha has now more than 1.2 million subscribers across the region.

The updated version will be packed with new cutting-edge features. It will have an advanced search bar designed to give more accurate results with just one click. Furthermore, there are more categories to be added to the portal to allow users to have quicker content navigation. Besides the new categories, a description provided for each content piece will be integrated to give users an overview of what they will watch, thus saving their time and avoiding any hassle. The description includes the year of production, duration, cast, and, if applicable, a brief summary of the plot.

Moreover, Shofha provides a playlist that will appear under each content played for suggestions and recommendations. This customized playlist will display videos relevant to the users taste and preference based on their previous choices.