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Amongst Arabs in the UAE MBC Group is The Destination for Entertainment Content

  • MBC Group

Amongst Arabs in the UAE MBC Group is The Destination for Entertainment Content

Update brought to you by AMSI – A Choueiri Group Brand

In this fifth installment of our series on the unusual Covid-19 condition and its affect on TV Advertising, we have a look at data findings from the UAE complied over the previous two weeks of March in contrast to the same duration in February 2020. These depict how the ever-increasing appetite for MBC Groups’ leisure content throughout all of its channels, has led to tremendous increases in both the broadcaster’s Reach and Share of Audience figures throughout the duration under review.

Arabian Media Services International (AMSI) is a part of Choueiri Group and operates as the Exclusive Media Representative for MBC Group.