Almosafer, Saudi Arabia’s leading travel company and part of the Seera Group, has announced an expansion of its partnership with Amadeus, the renowned travel technology company, at the Arabian Travel Market. This expansion marks a significant step forward as Almosafer integrates Amadeus’ New Distribution Capability (NDC) technology into new verticals, aimed at driving innovation and enhancing the travel experience for customers.

The collaboration between Almosafer and Amadeus will see the integration of NDC technology, enabling the distribution of new and differentiated content. This move is expected to revolutionize travel retailing by providing more customized and targeted content to travelers, thereby enhancing digital marketing capabilities through precise data analysis.

Almosafer’s commitment to accelerating travel retailing through innovative technology is evident in its decision to expand its partnership with Amadeus. Leveraging their IT and distribution synergies, Amadeus’ NDC [X] programme fosters collaboration between airlines and travel sellers, enriching customer experience on travel agencies’ platforms while allowing airlines to tailor offers using advanced merchandising techniques.

Tarique Khatri, Chief Commercial Officer of Almosafer, expressed the company's dedication to harnessing technological innovations to drive customer satisfaction. He stated, “Our holistic association with Amadeus over the years has enabled us to offer travelers a seamless experience across our digital portals, and with the addition of Amadeus’ NDC technology, we hope to further our ambitions to provide more targeted personalized content for our customers.”

Jamel Chandoul, SVP Travel Sellers, Middle East, Africa, Türkiye, and Central Asia at Amadeus, highlighted the company's mission to enhance the travel experience for everyone. He expressed delight in welcoming Almosafer to the Amadeus NDC [X] programme, emphasizing the partnership's strategic significance in enhancing travel retailing.

NDC is a crucial component of the Amadeus Travel Platform, which aggregates travel content from various sources, allowing travel agencies to easily search and compare offers. Almosafer and Amadeus have previously collaborated to improve the flight booking experience for customers, expanding into the hotel segment and launching payment solutions such as the Amadeus B2B Wallet for optimized virtual credit card payments to Almosafer’s direct connectivity hotel partners.

The expanded partnership between Almosafer and Amadeus signifies a commitment to innovation and customer-centric solutions in the travel industry, promising enhanced experiences for travelers in Saudi Arabia and beyond.