Al Tayer Motors Wins “Best After-Sales Team” Title at Ford Middle East’s Regional Service Excellence Challenge

Al Tayer Motors, the Ford and Lincoln importer-dealer in the United Arab Emirates, triumphed in Ford Middle East’s recent Service Excellence World Cup, securing the trophy for “Best After-Sales Team” and runner-up titles for “Best Service Advisor” and “Parts Counter Person”, in a tough challenge that brought together some of the best talents from Ford dealerships around the region.

"The Service Excellence competition is a great opportunity not only to get our dealers’ after-sales teams to compete for the title, but also to ensure they all have the best skills in the industry across the Middle East," said Chris Noel, Ford Middle East's director of Customer Service.

“We congratulate the Al Tayer Motors combined After-Sales team for this outstanding achievement across the various disciplines. They have done a great job and stood out among the region’s top contestants thanks to their commitment to providing some of the highest levels of after-sales services in the region. We commend them for demonstrating their expertise and skills acquired through the Ford Motor Company certification programme.

The Ford Service Excellence Cup is an incentive to help sharpen the skills of service advisors, technicians as well as parts counter clerks and help them better serve their customers and achieve higher levels of satisfaction.

And taking part in this regional contest is quite challenging, where all participants must be certified through the Ford Motor Company Certification programme and go through a series of internal tests where only the best would be chosen to represent their dealership in the regional finals. Regional finalists initially would demonstrate their skills at the dealership level, and advance to compete among the best from all the Ford dealerships in the Middle East.

“We are very proud of this achievement,” said Boulos Massoud, general manager for After-Sales at Al Tayer Motors. “Al Tayer Motors takes after sales and customer satisfaction very seriously, and our teams undergo continued training and development as we work to deliver the high level of after-sales support and customer satisfaction that our Ford customers expect and deserve. This shows our efforts are well on track.”

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