Al Ain Dairy Camelait launch
Al Ain Dairy, the largest dairy producer in the UAE, is proud to be the first company in the world to introduce rich and creamy camel milk ice cream and pure camel milk powder to the mass market. These premium products are now officially available in select retail outlets throughout the UAE under the Camelait brand and priced for the discerning consumer.
This is a monumental achievement not only in the history of Al Ain Dairy, but the UAE as a whole. When our company was founded over 30 years ago under the directive of HH Sheikh Zayed Al Nayhan, he envisioned something most thought impossible and with this legacy, we continually strive to ensure we are at the forefront in brining innovative products to the market, says Al Ain Dairy CEO, Mr. Abdullah Saif Al Darmaki.
Al Ain Dairy has blazed through uncharted territory with the development of Camelait brand premium camel milk ice cream. Handling the complex proteins of camel milk in the pasteurization process to produce ice cream was a major challenge that was overcome during the innovation process. The result is rich, luxurious ice cream available in 6 indulgent flavors Date, Saffron, Cardamom, Chocolate, Carmel and Lite Raspberry Vanilla. This unique ice cream combines 100% fresh camel milk ice cream with ripples of complimentary sauces and/or nut pieces that appeal to all tastes while also complimenting the traditional tastes of the Arabian region. All flavors are available in 125ml and 1 liter tubs.
Another pioneering debut from Al Ain Dairy is Camel Milk Powder, a versatile product made by evaporating 100% natural fresh camel milk to dryness. Fresh pasteurized camel milk is first concentrated in an evaporator to approximately 50% milk solids. The resulting concentrated milk is then sprayed into a drying chamber where the water almost instantly evaporates, leaving fine particles of powdered milk solids. Prior to procuring a spray drying unit, Al Ain Dairy performed trials of camel milk production in Singapore and used spray drying technology from facilities of a world leader in spray dryer manufacturing in Denmark. Al Ain Dairy is the only company in the UAE to use this method. The raw material is 100% pure fresh camel milk with no added neutralizers, preservatives or other chemicals. Camelait Camel Milk Powder provides consumer convenience with a shelf life of one year making it also a prime product for export to the international market. It is available in 25g and 400g pouches and a multi-pak (10x25g pouches).
These new Camelait products are born winners and will add to Al Ain Dairys portfolio of award winning products. Recent accolades include Most Innovative Product prize at SIAL 2014, nominated as Highly Recommended Product as Gulfoods 2015, named Favorite Dairy Brand by BBC Good Food ME and Best Nutritional Drink at Dubai Drink Technology Expo.
With the international exposure the products have already received at SIAL Paris, SIAL Middle East and Gulfoods 2015, export plans for these products are on the horizon as discussions with global distribution partners are underway.
As the demand for naturally nutritious products continually rises in European and North American markets, we feel the presence for our Camelait products is necessary now more than ever. And with new studies showing promising medical benefits of camel milk, it is our mission to ensure these locally produced products are available to consumers around the world, says CEO, Mr. Abdullah Saif Al Darmaki whose leadership has paved the way for Al Ain Dairys significant growth in the camel milk products market.
Camelait products were introduced in the UAE with the inception of the Al Ain Dairy camel farm in 2004 and have been a staple on supermarket shelves since. Over the years, the brand expanded to include fresh milk, 5 varieties of flavored camel milk and laban. The launch of camel milk ice cream and camel milk powder will be a welcomed extension to an already successful product line.
With the help of modern day science, camel milk is now known as a nutritional powerhouse and medical marvel. New benefits are continually being discovered with evidence that supports improvement in conditions ranging from autism to diabetes. Camel milk products appeal to the health conscious individual as they are naturally lower in fat than cows milk and packed with nutrients to also aid in beauty and overall well-being. There are no known allergies to camel milk, making it a perfect solution for lactose-intolerant adults and infants with allergies. Camel milk contains natural moisturizing properties to provide a smoothing effect on skin and can also have beneficial properties in treating psoriasis patients by both topical and ingestion applications.
