Tourism

In a strategic move to elevate its global standing in business tourism, the Ajman Department of Tourism Development (ADTD) has announced its first-ever participation in the prestigious IMEX Frankfurt 2025, set to take place from May 20 to May 22 in Germany. The participation marks a significant milestone in ADTD’s ongoing efforts to position Ajman as a key destination for meetings, incentives, conferences, and exhibitions (MICE).

Through its debut at one of the world’s most prominent MICE industry events, ADTD aims to showcase Ajman’s growing potential as a premier location for hosting business, sporting, and social events. The emirate’s strategic geographic location, world-class infrastructure, luxury hotel offerings, and comprehensive logistical support will be central to its exhibition presence.

His Excellency Mahmood Khaleel Alhashmi, Director General of ADTD, emphasized the importance of this international engagement:

“Our participation in IMEX Frankfurt 2025 reflects our relentless efforts to expand cooperation and open new global communication channels that will help reinforce Ajman’s position as a leading tourist destination and an ideal location for business tourism. The event offers a significant opportunity to highlight Ajman’s rapid growth in tourism and hospitality—growth driven by our leadership’s vision for sustainable development.”

Ajman’s delegation will also underline the emirate’s ability to host high-profile corporate events through luxury hospitality offerings and integrated entertainment and cultural experiences tailored for international business travelers and official delegations. The participation supports ADTD’s goal to strengthen ties with global event organizers, destination management companies (DMCs), and institutional travel organizers.

The ADTD pavilion at IMEX will be supported by leading hospitality players such as Ajman Saray Hotel, Ajman Hotel, and Reeda International. Their presence underscores the strength of public-private partnerships in promoting Ajman’s capabilities on a unified international platform and engaging directly with potential collaborators and investors.

IMEX Frankfurt is renowned for bringing together top-tier destination representatives, service providers, and tourism authorities from around the globe. It serves as a vibrant hub for building long-term business relationships and sharing insights into the latest trends and innovations within the MICE industry.

By participating in this global exhibition, ADTD reaffirms its commitment to integrating international best practices into its tourism strategy and actively promoting Ajman’s identity as a dynamic and competitive business tourism destination.

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