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AGMC, one of the UAE’s leading importers of premium vehicles, has entered a strategic partnership with British 4x4 manufacturer INEOS Automotive to become the brand’s exclusive distributor across the United Arab Emirates.

The announcement follows the opening of INEOS Automotive’s new Middle East head office in Dubai in September 2025. To mark the partnership, the full INEOS Grenadier lineup will be showcased at a boutique pop-up showroom at Dubai Design District (D3) from 1 to 14 December, offering customers a first-hand look at the brand’s purpose-built off-road models.

As part of the collaboration, AGMC will provide sales support, aftersales services, and nationwide maintenance for all existing and future INEOS Automotive customers in the UAE, starting December 2025. The partnership aims to strengthen the brand’s footprint in the region by leveraging AGMC’s extensive market experience and customer service infrastructure.

The pop-up showroom will also feature the regional debut of the INEOS Grenadier Trialmaster X LETECH, a portal axle variant developed in partnership with German off-road specialists LETECH. The model enhances ground clearance and off-road performance, offering a compelling option for enthusiasts across the Middle East’s diverse terrains.

Dr. Andreas Schaaf, Group Director at AlBatha Automotive Group, said:
“The INEOS Grenadier is a perfect fit for AGMC and the UAE market. With strong demand for high-performance 4x4 vehicles, we are confident that our sales expertise and aftersales capabilities will support the brand’s growth. Our customer relationships extend long after the vehicle handover, ensuring exceptional service throughout ownership.”

Dan Balmer, Regional Director of INEOS Middle East & Africa, added:
“The Middle East is a highly strategic market for INEOS Automotive. Off-road culture and appreciation for premium engineering run deep in the UAE. Our partnership with AGMC marks another important step in our growth journey, and we look forward to seeing more Grenadiers on the nation’s roads, mountains, and dunes.”

This expansion in the GCC follows a series of global developments for INEOS Automotive, including the opening of a new Americas head office in New Jersey, USA, reinforcing its commitment to international market growth.

INEOS Grenadier model lineup

The INEOS Grenadier is available in three trim levels:

• Fieldmaster Edition:
  A five-seat station wagon featuring a refined leather interior, 18-inch alloy wheels, and safari windows, offering a premium and authentic driving experience.

• Trialmaster Edition:
  Built for extreme off-roading with BFGoodrich all-terrain tyres, exterior utility belt, interior utility rails, access ladder, compass with altimeter, and auxiliary battery.

• Base Grenadier:
  A versatile and durable family-oriented model suited for daily use and weekend adventure.

The Quartermaster pick-up, making its regional debut at D3, is available in Fieldmaster and Trialmaster trims. It includes permanent four-wheel drive, plus dedicated off-road and wading modes as standard, catering to active families and adventure seekers.

Completing the lineup is the limited-edition INEOS Grenadier Detour, crafted by Arcane Works — the brand's bespoke division. Limited to just 200 units worldwide, the Detour features exclusive fine-grain leather seating, 18-inch Arcane Works alloy wheels, and a luxurious cashmere headliner, combining off-road capability with British craftsmanship.

All Grenadier variants are powered by the 3.0-litre turbocharged inline-six BMW B58 petrol engine, delivering 282 hp (286 PS) at 4,750 rpm and 450 Nm of torque between 1,750 and 4,000 rpm.

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