AETOSWire, the news circulation arm of NSG and exclusive rep of BusinessWire, a Berkshire Hathaway company, in the MENA region, joined hands with RoadSafetyUAE, an effort that eventually intends to produce more secure roadways in the region, in launching the Road Security Awareness Project throughout the Holy Month of Ramadan.
Stats showed that throughout Ramadan the percentage of traffic accidents crashes are particularly high because of the challenges postured by fasting like exhaustion, fatigue, impatience, and distraction to name a few, for this reason the factor behind the project.
Mr. Thomas Edelmann, Founder and Managing Director of RoadSafetyUAE, conveys, "I'm passionate regarding this campaign as I believe that by just getting words out there can make a significant distinction in lowering the variety of roadway accidents this Ramadan. This is why the project will wear down all communication channels to get the message across to all road participants."
He included, "I'm glad that AETOSWire shares the idea in our cause as I'm positive that they could disseminate the information to a much larger target market since their network covers locally, regionally, and around the world."
Along with this, the Roadway Security Campaign will use popular social media sites platforms such as Twitter, Facebook, and Instagram to get the word out by offering tips on road safety while fasting and get the target markets actively involved using the hashtag "#HappyNotHastyRamadan".
Mr. Tony AbiHanna, President and CEO of NSG, AETOSWire, and Esmaa News said, "Among our primary advocacies under our Corporate Social Responsibility (CSR) is tying up with companies and supporting initiatives, whether terrific or tiny, that develop a positive influence on society and trigger contact us to action. One such initiative is RoadSafetyUAE."
He continued, "We are blessed to be part of RoadSafetyUAE's campaign this Ramadan. Eventually, it is the conservation of human life that makes us count on this cause. While avoiding or minimizing road web traffic mishaps is a method to this end. So we will continue to sustain this cause steadfastly also when Ramadan finishes."
AETOSWire and RoadSafetyUAE together prompt the public to always remain risk-free when traveling by complying with traffic regulations, driving calmly and defensively, and extending their perseverance.