Al Ansari Exchange, the UAE-based foreign exchange and global money transfer company, posted a 97.4 customer satisfaction rating. The achievement demonstrates the company's success in retaining the happiness of its clients via its diverse portfolio of creative payment services and solutions that have been designed and developed to meet their expectations. The remarkable client happiness ratings similarly confirm the company’s potential to be acknowledged by various award giving entities, having been currently awarded with the 4th edition of the ‘Sharjah Excellence Award’ this February and having been voted as a ‘UAE Superbrand’ for the 14th consecutive year by the UAE Superbrand Council, the internationally acclaimed independent authority for branding excellence.
Mohammad Bitar, Deputy Chief Executive Officer, Al Ansari Exchange, stated: “This achievement represents the culmination of our constant efforts to meet the desires of our customers, which includes the move to acquire their satisfaction and happiness, which begins from the provision of high-class services to a number of rewards programs and promotions, in appreciation of their loyalty and ongoing support. In order to meet the necessities and wants of our customers, we worked to increase the number of our branch network to 192, spread out throughout the UAE. We have also been proactive in promoting investment in contemporary technology and adopting innovative technologies that make sure smooth, secure and speedy digital channels to send money immediately and reliably, supported by present day and advanced infrastructure. We will remain steadfast in our dedication to offer innovative services and smart solutions that are in line with the highest global standards of efficiency and credibility, which will support our leadership in the financial sector in the country.”
Al Ansari Exchange is witnessing tangible activity in its business, especially at a time when the company continues to see positive business boom year-on-year (YoY). The company is adopting an ambitious plan to enlarge the number of its branches, attaining 200 outlets by 2020. The company, which is enjoying robust financial solvency and partnership agreements with more than 250 banks and agents covering more than 500,000 locations across the world, is also looking into forging new partnerships with both government and private sector entities to facilitate ease of payments for all its customers.
The rate of customer satisfaction was measured based on a unique questionnaire that included more than 4.3 million customers during the year 2019. The questionnaire is available via tablets installed on every counter in all of the "Al Ansari Exchange" branches located all through the emirates. The questionnaire, which is available in both Arabic and English, offers clients with the chance to express their opinions easily, quickly and transparently, which are then sent to a database that is rapidly responded to and take appropriate measures and solutions in accordance to the nature of client remarks and suggestions.