Toyota claims two prestigious titles at the esteemed, Middle East Car of the Year Awards 2019
Toyota Yaris titled as ‘Best Sub-combat Sedan’ & Toyota Camry crowned as ‘Best Midsize Sedan’

Toyota has repeatedly proved the exceptional qualities of its vehicles and an abiding appeal among the region’s drivers. Toyota has once again being recognized at 2019 Middle East Car of the Year (MECOTY) awards marking the growing success. 

The Toyota Yaris has won the title of ‘Best Sub-compact Sedan’ while Toyota Camry has claimed the title of ‘Best Midsize Sedan’ at the automotive sectors biggest and the most prestigious ceremony in Abu Dhabi, UAE.

At the annual MECOTY awards, the judging panel comprised of 19 highly respected senior editors from the most leading automotive publications in the region who selected the two vehicles based on the set of ten criteria including the design, the exterior and interior quality, and value for money, driver satisfaction, handling and drivability, emotion appeal, safety and durability, comfort and practicality, performance and capability, environmental friendliness, technological innovation and regional appeal.

Yugo Miyamoto, Chief Representative of Middle East & Central Asia Representative Office, Toyota Motor Corporation, said: “We are proud to be recognized again at one of the region’s biggest and most prestigious awards program for the automotive sector. These coveted titles are a true testimonial for the outstanding design and craftsmanship of our Toyota Yaris and Toyota Camry models. The new Yaris delivers great fuel economy, optimal performance, and fun driving experience and also sets fresh benchmarks for compact sedans, while the all-new Camry’s emotional design, refined interior and cutting-edge technology place it at the forefront of the midsize sedan market.”

The Toyota Yaris offers outstanding fuel efficiency and smooth driving experience with a Multidrive 7S transmission with a choice of 1.3-liter and 1.5-liter engines. Toyota Yaris was launched in February last year appealing to those who seek for the latest innovation and trends. The stylish exterior and spacious cabin couple with superior comfort is impressive, the Yaris delivers uncompromising levels of quality and durability. 

The Toyota Camry launched in January 2018 sets new standards for the midsize sedan segment in design, performance and comfort. The all-new Camry ensures a smooth experience for both drivers and passengers. The vehicle comes with three powertrain options; a 2.5-liter four-cylinder engine attached to a six-speed automatic transmission and a new electrified hybrid system that blends with a petrol engine with two electric motors illustrates Toyota’s consistent commitment in providing environmental friendly vehicles. 

The Camry’s refined interiors have a classy design that provides comfort and adds on the layer of luxury. Moreover, the vehicle encompasses several cutting-edge technologies that offer an exciting driving experience. 

As with all Toyota models, safety has always been on the top priority for Yaris and Camry. Both of the vehicles come with a host of advanced safety features to provide unsurpassed protection for drivers and passengers including Vehicle Stability Control (VSC), SRS airbags, Electronic Brake Force Distribution (EBD), Brake Assist (BA), Hill-start Assist Control (HAC) and many others.  

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